Social media for small businesses

Social media for small businesses: A complete guide to each platform

Internet users are now spending over 2.5 hours per day on social media — an all-time high. Social media platforms like Facebook, Instagram, and TikTok make it easy to connect and share with friends, family, and, well, everyone else. And for small businesses looking for new ways to build positive connections with consumers, social media can be an invaluable digital marketing tool. 

58% of small businesses say they use social media to market their businesses and connect with customers.

After all, there’s a correlation between a higher use of digital technology and small business growth, according to the Intuit QuickBooks Small Business Index Annual Report. In the US, 58% of small businesses say they use social media to market their businesses and connect with customers. When it comes to digital tools, more small businesses have adopted social media this year than even a business website or accounting software. 

When done correctly, social media offers low-cost marketing and increased brand awareness. But with so many social media platforms available, it’s important for small businesses to understand the different channels and how they align (or not) with their unique business goals.

Different businesses have different target audiences and customers. So, while a service-based business like a law firm may do well on LinkedIn, solopreneurs selling products to Gen Zers may have more success on TikTok. As they say, “Meet your audience where they are.”

But where to start? Well, right here. You’re in the right place. Use the tabs to the left (or above, if you’re browsing from a mobile device) to explore the most popular social media platforms, learn about the people who use them, and how you can leverage these platforms for your small business.

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