As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring employees. And one of the most critical components of growing your business is your marketing strategy.
Learning how to create a marketing plan allows you to identify your target audience and reach customers. It also clearly outlines the answer to critical questions for your team, ensuring that everyone is on the same page.
In this article, we’ll cover everything you need to know to boost your marketing efforts. We’ll provide you with a step-by-step guide to the things you or your marketing team need to include when crafting a plan. Lastly, we’ll give a couple of marketing plan examples you can use when designing your own marketing plan.