A profitable business relies on several elements working in harmony. This includes your go-to-market (GTM) strategy. A GTM strategy is a small but important component of your overall marketing strategy. A solid go-to-market strategy considers multiple factors, including pricing , distribution channels, and unique selling propositions.
A GTM plan defines how you launch new products and services. A well-planned strategy not only shortens time to market, but helps your business grow and develop while minimizing costs. And developing a solid GTM strategy is important now more than ever. 1 in 4 small businesses are selling more products and services online this year, according to a 2020 QuickBooks survey . Many of them have developed new products and services to fit the e-commerce space—and chances are you’re one of them.