You know that aspect of your small business that sets you apart from the competition and makes you an authority in your niche? It’s called your value proposition and plays a vital role in spreading the word about your business.
A great value proposition targets who you serve, addresses their pain points, presents a solution, and shares what’s special about how you solve a problem. Learn how to write a value proposition by using our free template and gathering inspiration from eight examples.
1. Know your target audience
To write an effective value proposition, you need to know your target audience. Start by grasping what your customer experiences, in terms of:
- Problems: Think about the issues your audience faces that the market is currently underserving.
- Goals: Consider what your audience is hoping to solve. Ask yourself how you can best help them achieve their goals.
- Objections: Dig into what potential solutions did not satisfy their problems and why.
You’ll use this information to write a value proposition statement that speaks directly to their pain points. Remember: An effective value proposition aims to improve your relationship with your target audience and, better yet, increase sales.