- STS Footwear sells custom licensed footwear through its own patented manufacturing process to accommodate their unique, 360-degree designs.
- Their profitable brand is planning to grow from 13 to 30 universities and beyond in 2020.
- They use QuickBooks Online Advanced to customize and track royalty rates for their university partners and over 150 SKUs.
It all started with a pair of Cubs sneakers. In 2008, STS Footwear founder and CEO Jono Kupferberg was gearing up (literally) for a Cubs game at Wrigley Field in Chicago. To his surprise and dismay, he had every item of clothing branded with his favorite baseball team, except for his shoes.
“After an extensive Google search, I wasn’t able to find anything that was satisfying for what I wanted until I came across a posting by an artist in Chicago on his MySpace page,” Jono recalls. That artist was Isaiah Smith, STS Footwear’s co-founder and head designer. What Jono had come across was a hand-painted shoe design featuring the Cubs logo.