From mastering product photography to developing an effective go-to-market strategy, starting a new Etsy shop can often feel overwhelming—just ask any experienced seller.
“When I first opened my shop, I lacked confidence,” explains jewelry designer Pauline Hagan, “but the great thing is that hard work pays off.” Since launching her business in 2012, Pauline has turned her Prague-based shop, Benu Made, into a full-time job through careful planning and a diligent approach to business development.
And she’s not alone. In 2020, millions of sellers turned to Etsy to sell their handmade goods — many of them looking to subsidize their income or take their e-commerce business full-time. More than a quarter of sellers say their Etsy shop is their full-time job. And these shops have one in common: They know what not to do. Read on for insights on avoiding common mistakes as you build your Etsy shop.