As an e-commerce business owner, you know that you need to be on Amazon. When 66% of customers start their search for new products on that platform—even ahead of traditional search engines—having your products available on Amazon can help you reach a much wider audience than you would through your own site alone.
But, here’s the thing: You aren’t the only one who knows that. There are an estimated 6.3 million total Amazon sellers, and 1.5 million of them are active right this minute.
That means there’s great access and variety for customers, but a lot of competition for you as an ecommerce retailer.
That leads most sellers to this burning question: How can you build brand awareness, get your products in front of more shoppers, and ultimately make more sales?
From optimizing your product listings to target search terms to collecting more customer reviews, there are a number of strategies you can use to boost your visibility. But, if you’re looking for another way to get your products out there, it’s hard to overstate the importance of Amazon advertising.