Name: Kathy Cano-Murillo
Location: Phoenix, AZ
Business: Crafty Chica, LLC
Why did you decide to start your own business? How did you get started?
I’d always had jobs where I loved what I did–from a gift basket designer to a features reporter to a national spokesperson. But those were all jobs that supported someone else's dreams. One day I decided I wanted to be my own boss and make a living on my own terms.
I started Crafty Chica 21 years ago. There were no craft tutorials, books, or products for Latinas. First, I made handmade pieces but became too overwhelmed so I switched to sharing how to make Latinocentric home decor and jewelry items. That led to so many opportunities like authoring books, leading workshops and retreats and my favorite: designing products for retail store shelves. Now my business has expanded to designing fabric, greeting cards, planners, journals and more!