Tell us about your business.
Coy & Co. Curatorial Floral is a sustainable florist and floral design company. We use 100% locally-grown fresh and dried flowers and foliage all year, regardless of availability. We define local as a place you can drive to and from in less than a day. All of our flowers are biodegradable and non-toxic—that means they’ll never be dyed, bleached, painted, or preserved with toxic chemicals. We never use or buy single-use plastic like flower foam or materials wrapped in single-use plastic. We also compost locally and diligently, and include clean-up services in our event work to ensure responsible disposal and reuse of materials.
Why did you decide to start your own business? How did you get started?
I was told by every florist I knew that it was impossible to sell exclusively locally-grown flowers year-round and I just didn’t believe them! So, I started a small pop-up stand selling 100% locally-grown flowers 100% of the time! We sold out every weekend until I finally needed a larger space and expanded into the brick and mortar we are today. Consider them proven wrong!
What is the biggest lesson you learned in the first year?
That you don’t need a huge amount of capital to start a business, just start it and take it one step at a time. I learned I could trust myself and I could trust my community to support me as I learned and grew to better serve them and myself.