Small Business Tour: Wildwonder
Running a business

Small Business Tour: Wildwonder

Hi! I’m Rosa, the founder of Wildwonder based in San Francisco. I want to show you a day in my life as an AAPI woman founder.

Rosa Li, founder of Wildwonder

Wildwonder is inspired by the healing drinks of my heritage and we like to say that it’s rooted in culture and tastes like a California Produce stand.

As soon as I get into the office, I’m answering emails from the night before. During the day, our marketing manager will pull me aside to film videos for our Instagram and TikTok.

During my lunch break, I’ll stop at some of our local grocery stores to check on our product on shelves. After lunch, I hop onto a flight to meet our operations manager to check in on a batch of wildwonder being made!

And if that all wasn’t enough, I’ll fly back to then help out pack boxes to be sent out the next day. My day changes all the time and nothing is ever the same but I love doing what I do and I wouldn’t change it for anything. So if you want to follow us on this wild and wonderful journey, go to @drinkwildwonder on all platforms. Have a great AAPI Heritage month, everyone!

Rosa and her grandma as a child, our heritage-inspired sparkling drinks are a love letter to grandma and her uplifting tonics.
Rosa and her grandma as a child, our heritage-inspired sparkling drinks are a love letter to grandma and her uplifting tonics.

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