Only check the following boxes if they’re undeniably true of your brand:
- You were born on the internet and commercialize an eCommerce channel yet that channel is not your core asset
- You’re vertically integrated from factory to consumer, control where and how your product is sold, and use data to inform and personalize strategy
- You’re differentiated by the customer experience you offer, the proprietary merchandise you sell, and the unique way you bundle the product with service
If you checked each of these boxes, congratulations! You’re a digitally native vertical brand (DNVB)- an eCommerce 2.0 phenomena better positioned to compete with Amazon and earn significantly higher profit margins than typical eCommerce brands. If not, use these tenets as guideposts to build a DNVB.
But what exactly is a DNVB and why is caring crucial to your future?