Chef Roy is celebrated for “food that isn’t fancy,” and his business philosophy merges food and social media with community, honoring the street food culture that laid the path before him. Thanks to Roy’s entrepreneurial spirit and the boom of food trucks after Roy launched Kogi in 2008, food trucks are now a $850 million dollar industry.
He is a world-renowned restaurateur and chef, recognized as one of TIME’s 100 Most Influential People in the World, a James Beard Award recipient, and New York Times bestseller. On a global scale, Roy also co-hosts the Netflix cooking series The Chef Show with Jon Favreau.
As QuickBooks celebrates small business success, here are Roy’s insights on how to survive trying times and how he continues to innovate and grow as a business owner, prioritizing community and kindness: