When Alex McBride turned 21, he inherited a vintage gold TAG Heuer watch from his grandfather – a successful businessman in his own right. For McBride, the watch was more than just a fashion accessory: it was a symbol that there’s no time like the present to start making his dreams a reality.
McBride’s grandfather had passed away at only 60, just as the linen business he had founded was reaching new heights. His early passing was a reminder to McBride that time waits for no one, and so, in 2014, he left his successful career in property development to start The 5TH: a watch brand with a difference. McBride says his grandfather’s tenacity inspired his business model: