“Exceptional quality. Ethical factories. Radical transparency.”
That’s Everlane’s mission statement, and it’s also what’s led the company to gain 60,000 subscribers in just five days.
In 2010, Michael Preysman was a 25-year-old with a dual degree in computer engineering and economics, and held a job at an Internet investment firm. Preysman dreamed of starting his own business, and as a self-described “big fixer”, he wanted it to be revolutionary.