If you’re a business owner who manufactures goods, you need to consider how you will sell them to the consumer. Broadly speaking, there are two different types of sales methods — direct sales and channel sales.
Direct sales occur when companies sell their goods to consumers without the use of a middleman. Channel sales, on the other hand, happen when companies rely on a third party to sell their goods.
Choosing the right channel strategy can help you reach your target customer base and maximize profits. In this article, we’ll compare the pros and cons of channel sales and direct sales.
By the end of the article, you should have a much clearer understanding of which strategy is right for your small business.