If you’re an artisan or maker, you might dream of hitting a home run with a large retailer or national big box store.
Creating something worth buying is every entrepreneur’s first challenge. After that, most turn to direct-to-consumer channels like e-commerce or a point of sale (POS) system to process orders in person.
However, to sell products to retailers puts your business in front of the vast audience of customers wholesale distributors already have at their disposal. This is where market research, knowledge of wholesale buyers, and the power of persuasion come into play.
With persistence, imagination, and the right strategy, you can make the dream a reality.
Here are 10 tips from successful small businesses on exactly how to sell wholesale to retailers …