Why is high customer engagement important for your business?
Savvy consumers are becoming more conscious about spending their money and don’t want to feel like just another transaction for a business. People are no longer shopping based just on need, location, price, or service—they’re looking for a more personal connection to a brand.
For example, the formerly tried-and-true method of capturing email addresses and offering a 10% off coupon might work to some degree. But while brands once saw clickthrough rates of about 5% , that has dwindled to .5%. Smart brands respond by personalizing their marketing communications to make consumers feel like human beings, not a data point on a spreadsheet. The result is authentic customer interactions that help you maintain a steady revenue stream.
Put it this way: customer engagement is like a friend who checks up on you no matter what, whereas cookie-cutter communication is like that friend who only calls when they want something from you.
Customer engagement might seem like a vague concept, but there are multiple ways to measure it, so you have a clear insight into your return on investment (ROI).