If there’s one thing that’s driving the customer experience, it’s convenience.
A recent study from the National Retail Foundation found an impressive 83% of shoppers say convenience while shopping is more important today than five years ago. 97% of respondents admit they’ve backed out of a purchase because it was inconvenient to them.
This is where BOPIS, or “buy online, pickup in store,” plays a significant role. It allows customers to place an order online and then pick it up at a nearby retail location, rather than waiting for it to be shipped.
It was a growing trend among consumers even before the COVID-19 pandemic. But, since more and more shoppers have been avoiding crowds, this offering has experienced a major boost. BOPIS saw a 500% increase at the peak of COVID when compared with the same period in 2019.