Year after year, the holiday season proves to be the biggest revenue driver for wholesalers and retailers everywhere.
This is especially true for industries such as apparel, beauty and wellness, accessories, and food and beverage, which see increased consumer engagement during the latter part of the year. In fact, according to a recent holiday shopping survey from Intuit® QuickBooks®, American small businesses predict that holiday sales will account for up to two-thirds (65%) of their total annual revenue.
To celebrate the upcoming (and fast approaching) holiday season, Trada by QuickBooks is introducing the Trada Holiday Market from Oct. 14 -16, which is designed to help sellers find customers and maximize wholesale revenue, while also helping retailers source unique items at the best price before the holiday rush.
Proving how important this is, the QuickBooks survey found that the majority (68%) of American consumers say they prefer to buy unique holiday gifts from small businesses. Additionally, seven out of ten small businesses are concerned about inventory or product shortfalls during the holidays—making stocking up now even more important.
Here’s everything both retailers and sellers need to know about the Trada by QuickBooks Holiday Market.
Retailers: Here’s what you need to know
The Trada Holiday Market will match discounts offered by our sellers up to 10%, in an effort to help you stock your store and prepare for the upcoming holiday season! Retailers will also get free shipping on all orders during the promotion.
Additionally, new retailers automatically qualify for $50 in Trada credits, which will be applied at checkout.
Sellers: Here’s what you need to know
Interested sellers can register straight from Trada’s portal to create a promotion for the Trada Holiday Market. Promotions will be calculated as a percentage of the total order, once a retailer has reached a predetermined minimum order.
How does Trada’s match work?
If a seller runs a promotion offering a 15% discount during this period, Trada by QuickBooks will match it up 10%, so retailers will get a total discount of 15% + 10% = 25%.
Similarly, if a seller runs a promotion offering a 5% discount during this period, Trada by QuickBooks will match it, and you will get a total discount of 5% + 5% = 10%.
Both discounts will be automatically applied when retailers have hit the promotion minimum that’s set by the brand in your cart.
The promotion applies to each participating seller’s entire product catalog. Retailers will be able to access a list of all participating brands during the days of the Trada Holiday Market.
For more information on the Trada Holiday Market, please visit TradaMarket.com for US-based businesses, or Trada.io for Australian-based businesses.
