US small business credit card spending increases 20% post pandemic amid inflation and funding challenges; Inaugural report provides insights & analysis of the current state of small business in the US, Canada, and UK
MOUNTAIN VIEW, Calif.—Oct. 5, 2023—Intuit Inc. (Nasdaq: INTU), the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, has released the 2023 Intuit QuickBooks Small Business Index Annual Report. Developed in collaboration with leading global economist Professor Ufuk Akcigit and his co-authors, the report reveals how macroeconomic pressures like inflation and higher interest rates are affecting small businesses' ability to create jobs and get the funding they need to grow.
The State of Small Business
The report finds that in 2023, while overall employment levels have trended upward in the US, Canada, and UK, small business employment has been less resilient. Using anonymized data from more than 3.4 million Intuit QuickBooks customers and surveys of more than 5,000 small businesses in the US, Canada, and the UK, the report looks at how small businesses are responding to these challenges, and examines the relationships between small business growth, access to capital, and use of digital technology. Key findings include:
- With elevated inflation and high-interest rates, small businesses have increasingly depended on their credit cards, with the current spending being 20% higher, on average, than they were before the pandemic. At the same time, their monthly credit card payments, which include interest charges, are up by 26% on average.
- These pressures are affecting jobs: small business employment rates declined in the first five months of 2023 in the US and in seven of the first eight months of 2023 in Canada. Similarly, in the UK, small business job vacancy growth rates declined in all of the first eight months of 2023.
- The rise of the solopreneur (non-employer businesses) shows entrepreneurship is stronger than ever; however, in the US and Canada fewer new businesses are creating jobs, a concerning trend because in the US, more than a third of all jobs are with small businesses while in Canada and the UK it’s more than two in five.
- Access to funding is essential for small business growth, but roughly half of small businesses in the US, Canada, and the UK are self-funded by the owner. New businesses and businesses owned by women or members of underrepresented racial groups often face greater funding challenges.
- Despite inflation declining over the past year, small businesses in the US, Canada, and the UK say rising costs are still the number-one challenge they face.
Fresh Insights on US Small Businesses
- Small business employment/hiring: In January 2023, US small businesses with 1 to 9 employees employed 12.8 million people, but this dropped to 12.7 million by March 2023. Since that low point, employment has rebounded to 13.1 million as of September 2023 (source: Intuit QuickBooks Small Business Index).
- Small business contributions to the economy: 98% of all US businesses are small businesses; 36% of all US workers are employed by small businesses; new businesses create jobs 1.6 times faster than the national average.
- Rise of the solopreneur (non-employer businesses): In 2005, there were 2.1 million applications for new businesses in the US; in 2020, there were 4.3 million applications. Over the same period, the number of new businesses with employees fell from 10% in 2005 to roughly 8% in 2020, which could potentially weaken the pipeline for future job creation.
- Small business finances: Monthly small business credit card spending is currently 20% higher, on average, than before the pandemic, equivalent to $3,000 per business. At the same time, monthly repayments against credit card account balances are 29% higher, equivalent to $4,000 per business.
- Small business access to funding: While 58% of small business owners surveyed have used their own savings to fund their business, only 22% report ever getting funding from a commercial lender. Small businesses owned by underrepresented racial groups are twice as likely to say “getting funding” is their number one challenge. New small businesses (0-5 years old) are 7 times more likely to say “getting funding” is their number one challenge compared to older small businesses (21+ years).
- Higher use of digital tools and technology: Among small businesses using digital tools (such as software, apps, social media, and e-commerce) to manage 8 or more different areas of their business, 55% report revenue growth and 20% report workforce growth while, among those only managing up to 2 areas with digital tools, this drops to 31% and 7%, respectively.
Leading global economist and Arnold C. Harberger Professor of Economics at the University of Chicago, Ufuk Akcigit said: "The paramount concern for small business owners is the prevailing high inflationary environment. Adding to the challenge, interest rates have reached unprecedented heights. These adverse conditions have compelled business owners to tap into their savings and rely heavily on credit cards, where monthly credit card spending has surged by an average of 20% compared to pre-pandemic levels. When coupled with the increased interest payments on these debts, this translates to thousands of dollars in additional costs each month. Consequently, these shifts are exerting a detrimental effect on small business job creation."
Intuit CEO Sasan Goodarzi said: “Becoming an entrepreneur is a bold decision. Given the significant impact new and growing small businesses have on job creation, innovation, and the economy, policymakers and industry leaders should be equally bold in creating an environment where small businesses can grow and thrive. We remain focused on working across the industry to create new and innovative ways to serve our customers and help solve their most pressing challenges.”
