7. Collaborative Consumption
Most people have heard of Airbnb, and if you live in a big city with fairly hectic traffic, you’re most likely familiar with Lyft and Uber. These are brands that have come to define “Collaborative Consumption,” or the “Share Economy,” in which consumers forgo purchasing goods or services in favor of borrowing and sharing. In lieu of taxis, online users choose from Lyft or uberX members who offer rides in exchange for “donations.” Visitors can access Airbnb to find rooms at other users’ properties to stay at during vacation and post their own spaces for rent while they are away. And many websites are popping up that offer services—like running errands, cleaning your house, going shopping, etc.—provided by site members.
But how can all this sharing and lending change small business?
The first answer should be relatively obvious: it’s a fairly new industry, and there are always good business opportunities in new industries. But answers beyond that might be tougher to come by.
In steps Crowd Companies —a startup advisory firm that offers insight on how businesses can utilize collaborative consumption to boost their business plans—and many other advisors that are focused on altering outdated supply chains, shipping methods and other operations aspects in favor of changing business for the better. Utilizing the share economy might not be for all businesses, but anything that can potentially cut costs for a company should be given at least some consideration.