“You’re going to leave a six-figure tech job with benefits in the middle of a pandemic?! Are you out of your mind?” These were the words I heard from my immigrant mother when I shared the news. She couldn’t understand why I would walk away from such a great situation. Especially when she worked so hard to provide stability to her kids. However, I felt called to do something that gave back to my community and, quite honestly, excited me again.
Fast forward a year later, and I am now the Founder of Purpose Driven Latina, a coaching program that helps women align with their purpose. I’ve surpassed my corporate salary, grown to 195K social media followers, and collaborated with incredible brands—like QuickBooks!
You may be asking yourself: “How did she do this in just 12 months?” . . .
The answer is the power of social media.
If you are resistant to social media, you are missing out. Social media is the single most powerful and effective way to grow your business and reach people globally from any location. Social media helps generate brand awareness, it’s cost effective, it allows for two-way communication, and it is here to stay.