Think that a lower price automatically equates to more sales? Not always.
Price skimming is a pricing strategy that involves launching at a high price and reducing the price over time. This high initial price allows businesses to maximize profit upfront and then continue to capture sales as pricing decreases.
Wondering if a price skimming strategy is the right choice for your business? We’re answering all of your questions about price skimming here—including its advantages, pitfalls, and use cases.