Customers demand convenience.
If your business can’t make the buying process quick, easy, and convenient, customers will go somewhere else.
There are lots of examples that illustrate this point, including the demise of Toys “R” Us. The firm’s success formula was to provide a bigger selection of toys than most of its competitors, and the company had 800 US store locations at its peak.
Then along came Amazon.
Amazon has a relentless focus on convenience, speed, and choice. They study customer purchase behavior, and use that information to buy inventory and to promote those toys (and other products) on their website.
Rather than battle your way through a retail store location, Amazon lets you shop online and have the toys shipped to your door.
Amazon thrived by removing the pain points associated with toy shopping, and Toys “R” Us went out of business.
How can you avoid the same fate?
Start by embracing technology, and using it to improve the customer experience. Your investment in tech should include a point-of-sale (POS) system.