Sample and methodology
Intuit QuickBooks Small Business Insights 2023
Online survey commissioned by Intuit QuickBooks in December 2022 of 1,500 business owners throughout the US. Average annual business revenue from the previous year was $1,033,965. Half (52%) of respondents are men and nearly half (47%) are women. One in five (22%) respondents are sole proprietors and nearly half (45%) have up to 10 employees. Three in ten (30%) respondents own businesses five years old or younger. Seven in ten (70%) own businesses six years old or older. Percentages have been rounded to the nearest decimal place so values shown in charts and graphics may not add up to 100%. Responses were collected in online surveys using Pollfish audience pools and partner networks with double opt-ins, random device engagement sampling, and post-stratification based on local census data to ensure accurate targeting and results. Respondents received remuneration.
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