What’s in a name? Well, quite a lot, actually.
Most entrepreneurs will tell you that picking the perfect business name is like naming your first child. You’re going to want the name to feel right, like a part of your business baby’s identity. After all, you’ll have to say it, print it, write it, and preach it until it’s at least 18. (Kidding, though 18 years of business is definitely a good goal.)
There can be a lot of pressure and hand-wringing when it comes to landing on the perfect name for your business. Take some comfort in the fact that you have a little bit of flexibility. You can change your business name later or file for a trade name (often called a “doing business as” or “DBA”) if you need to.
That being said, finding the right fit from the start is rewarding, and it can save you a lot of headaches and administrative nightmares later.
Unfortunately, they don’t make baby name books for small businesses, but that’s why we wrote this for you. Consider this your complete guide to exploring your options and finding the perfect name for your brand-new company.