Picking a name for your limited partnership
As limited partners in a limited partnership have little say in most business decisions, picking a name for the partnership falls squarely on the shoulders of the general partner(s). Although the process can take time, choosing the right name for your business can make your company the talk of the town. You’ll want to consider a name that’s marketable and identifies your brand, plus what you do or what products you sell. But, there are also things to consider to protect your name and your business identity.
When picking a name for a limited partnership, many businesses will either use the names of the partners (e.g., Brown, Jones, and Davis), or a business name (e.g., Gatello Coffee Brewers). But, generally, you can name your company whatever you like.
Keep in mind that some professions, like law, may require the partnership to include the names of the partners, and partnership names cannot be the same as that of an existing corporation, LLC, or other limited partnership in your state.
Be sure to search the availability of the business name before choosing one for your partnership. You can do this through your local Secretary of State’s database. Be sure to also check the U.S. Patent and Trademark Office so that the name you choose doesn’t violate any registered trademarks. And, it’s always a good idea to do a domain search if you plan to have an online presence.
Some states allow you to reserve a business name before adopting it for use. But, the length of time that you can reserve the name for varies from state to state, so check with your Secretary of State’s office for deadlines. Some states may also require you to include “Limited Partnership” or a related abbreviation in your business name.
For instance, in Colorado, most businesses are required to include a designator (an abbreviation or term that’s part of your entity or business name). For a limited partnership, this may include L.P., LP, lp, limited partnership, or limited.
In most states, if you pick a name for your business that does not include the names of the partners, you will need to register the name with a local or state agency. The common term for this is fictitious or assumed name. However, registering a fictitious name doesn’t always protect your business name.