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Artificial intelligence (AI) for small businesses: How to implement and ways to use


Key takeaways from this article:

  • Learn how artificial intelligence (AI) works for small businesses, including key technologies like machine learning, neural networks, and generative AI.
  • Discover 9 practical ways small businesses can leverage AI, such as automating accounting, improving inventory planning, and personalizing customer experiences.
  • Find guidance on how to decide where to use AI in your business, including steps to identify time-consuming tasks and choose the right tools to streamline operations.

If you've used a chatbot, expense auto-categorization, or voice-to-text features, you've already experienced just how convenient and efficient artificial intelligence can be. According to a QuickBooks AI Survey, 83% of small businesses already use AI at work, and 65% want to use it even more.

Artificial intelligence (AI) is technology that allows machines to quickly perform tasks with little human intervention. Some types of AI can even analyze and learn from data, recognize patterns, and make decisions. For small businesses, that means getting more done in less time, without needing a big team or budget. 

A common branch of AI that many small businesses can benefit from is machine learning, which teaches programs to improve by analyzing data. In short, AI is the big idea—machine learning is one way to make it happen.

In this guide, we’ll cover how AI works, where small businesses can use it, and how to get started, step by step.

Jump to:

How does artificial intelligence work for small businesses?

Artificial intelligence (AI) might sound too high-tech, but small businesses use it every day, often without realizing it. These technologies work behind the scenes to streamline everyday tasks, like sorting emails and optimizing your calendar.

Machine Learning

One common branch of AI is machine learning, which involves teaching programs to make decisions based on past data and pattern recognition. For instance, it can learn to flag spending that seems unusual from your business’s previous transactions. The more data it processes, the “smarter” it gets.

Neural networks

The core technology behind machine learning is neural networks. Similar to synapses in the human brain, they allow AI systems to connect data points, like helping an inventory app predict when you’ll run low on a popular item by analyzing past sales trends, current stock levels, and seasonal demand.

Deep learning

Deep learning is a more advanced form of machine learning that powers features like voice assistants and image recognition. Over time, the system gets better at spotting errors, predicting trends, and saving time on manual work.

Generative AI

In your daily operations, you might already use generative AI tools like ChatGPT, Grammarly, or design platforms that suggest layouts and copy. In QuickBooks, AI agents help with things like categorizing expenses, forecasting cash flow, and sending smart reminders. It can also “learn” from your invoices, payroll, or inventory records to offer faster, more accurate recommendations.

The goal? To help you run your business smarter and faster, with less guesswork.

9 ways to use artificial intelligence as a small business owner

AI isn’t just for big companies with deep pockets. Today’s tools are easy to use and made for small businesses. From answering customer questions to managing your books, artificial intelligence can help you save time, cut costs, and make faster decisions. Here's how to put AI to work in your business.

The 9 ways small businesses can use AI.

1. Communicating with customers

AI-powered chatbots and virtual assistants can answer customer questions instantly, even outside business hours. They’re great for managing FAQs, processing orders, and giving updates on shipping or service availability.

Tools like Zendesk, Tidio, and Intercom use AI to route messages, respond to common queries, and even offer multilingual support.


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Make sure your chatbot reflects your brand voice. Use it to greet customers warmly, guide them to the right info, or hand off to a human when needed.


2. Automating your accounting processes

AI tools can handle many of your day-to-day accounting tasks, like categorizing expenses, matching receipts, and flagging inconsistencies.

For QuickBooks users, Intuit Assist helps automate these tasks, reducing manual entry and increasing accuracy. It learns your transaction patterns, suggests smart categorizations, and speeds up month-end reconciliation.

You’ll spend less time crunching numbers and more time making confident financial decisions.

3. Personalizing your products and services

AI helps you deliver the right product to the right customer at the right time. By analyzing browsing habits, purchase history, and preferences, AI tools can customize product recommendations, tailor email content, or suggest services your customers are likely to need next.

Platforms like Shopify, Klaviyo, and Mailchimp use this type of AI to drive more sales and build stronger relationships.


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Personalization works best with good data. Start by tagging customer purchases and tracking email interactions.


4. Finding new customers

AI can identify patterns in your data to help you reach new customers. Predictive analytics tools analyze buying behavior, demographics, and market trends to uncover high-potential leads.

Some marketing platforms also use AI to optimize ads and boost your visibility in search results, helping you get more out of your marketing budget.

5. Brainstorming ideas for marketing

Feeling stuck on what to write or post? AI tools like ChatGPT or Jasper can help you draft campaign ideas, blog titles, subject lines, and ad copy. You can even test different versions to see which gets better results.

This lets you move faster and stay creative without starting from scratch.


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AI is great for getting ideas flowing, but always fact-check and tweak the output so it fits your brand, audience, and goals. Think of it as a starting point—not the final draft.

6. Posting on social media

AI-powered tools like Buffer, Later, and Hootsuite help you plan and post smarter. They recommend the best times to post, suggest hashtags, and analyze which content performs best with your audience.

This helps you stay consistent and reach more people without spending hours on content planning.

Intuit Assist: A faster way to more money

Get paid 45% faster when you send invoice reminders with Intuit Assist.

7. Creating presentations or business plans

Need to pitch an idea or present your performance? Tools like Beautiful.ai, Canva, and Gamma use AI to design sleek, on-brand slides with just a few prompts. They can even suggest layouts and visuals based on your content.

AI tools can also help you research your target market, analyze competitors, and pull together forecasts, giving you a strong foundation for your business plan. You’ll save time and look polished—no design experience necessary.

8. Managing meetings

AI tools can take notes for you, organize your agenda, and summarize action items. Otter.ai and Fireflies are great options for recording, transcribing, and pulling key takeaways from meetings.

You’ll never forget a decision—or scramble to take notes during a call—again.

9. Improving inventory and supply planning

AI can help small businesses predict demand and manage inventory more efficiently. Tools analyze past sales trends, seasonality, and supplier lead times to forecast what you'll need and when.

This helps prevent stockouts or overordering, so you can keep cash flow steady and customers happy.

What are the benefits of AI for small businesses?

AI isn’t just a buzzword—it’s a practical way for small business owners to save time, cut costs, and deliver better service. Whether you're managing finances, helping customers, or launching a new product, AI can take repetitive work off your plate so you can focus on growing your business. Here are some of the biggest benefits AI brings to small businesses.

The key benefits of AI for small businesses, including cutting costs and boosting productivity.

Cuts costs

One of the biggest benefits of artificial intelligence is its ability to automate time-consuming tasks. When you reduce the need for manual input, you also lower the risk of costly errors.

That means fewer hours spent fixing mistakes and more time saved across your team. AI also cuts down on waste, helping things run more smoothly and making it easier to plan ahead.


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Start small. Even automating one task—like invoice matching or appointment scheduling—can save you hours each week.


Improves customer experience

Today’s customers expect fast, personalized service. AI can help you meet those expectations without hiring extra help. Chatbots and virtual assistants give customers instant answers, while recommendation engines tailor product suggestions to their needs.

AI also helps you respond quicker by organizing incoming messages, routing tickets, and tracking past interactions. The result? Happier customers, fewer complaints, and more repeat business.

Boosts productivity

AI helps you do more with less. Whether it's writing email copy, sorting receipts, or managing your calendar, AI tools take on the busy work so you and your team can focus on strategy and growth.

It’s like having a virtual assistant working behind the scenes, handling tasks that used to eat up hours of your day.


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Look for AI tools that integrate with software you already use so you can boost efficiency without disrupting your workflow.


Saves time and money

AI can handle repetitive, time-consuming work—like tracking expenses or generating invoices—so you can spend more time growing your business and less money fixing errors.

AI agents can help you manage your books, payments, payroll, and customers all in one place. That means less time jumping between tools and fewer costly mistakes.

By automating tedious tasks like categorizing expenses and drafting invoices, Fusion frees you up to focus on running your business. It’s like having a full team working behind the scenes, helping you stay on track and in control without the overhead.

Better financial insight helps you make smarter decisions

By spotting inconsistencies, centralizing data, and generating real-time insights, AI-powered tools can help you get a clearer view of your business finances. That kind of confidence is key when you’re planning for growth.

Whether you’re tracking cash flow, pinpointing new sales opportunities, or deciding where to invest next, AI equips you to make faster, better decisions.

With QuickBooks' Online Essentials plan, you get access to the AI-powered Accounting Agent. It automates transaction categorization, anomaly detection, account reconciliation, and compliance flagging, helping to ensure your numbers are accurate and nothing falls through the cracks. Paired with QuickBooks' customizable dashboards and easy-to-read reports, you’ll always know where you stand.

How to decide where to use AI in your business

AI can help with a lot, but you don’t need to use it everywhere. Start by identifying the tasks that take up the most time or cause the most headaches. From there, you can find smart ways to automate, simplify, or improve those tasks using AI. Here’s a step-by-step process to help you decide where to start.

How a small business can find new ways to use AI.

1. Make a list of everything you do

Start by writing down your daily, weekly, and monthly tasks. Include everything—from sending invoices to checking inventory to posting on social media.

This will give you a clear picture of where your time goes and help you spot patterns in the work that could be automated.


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Don’t just think about what you do. Include tasks your team handles too, especially if they involve repeatable steps or data entry.


2. Give each task a time estimate

For each task on your list, jot down how much time you (or your team) spend on it in a typical week or month. You don’t need to be exact—just estimate.

This helps you understand the impact of automating a task. The three hours you used to spend manually sending reminders each week could go toward higher-impact tasks, like strategic planning.

3. Rank the list

Now sort the list based on two things:

  • Time spent: How long does it take?
  • Impact: How important is it to your business?

This helps you focus on tasks that are both time-consuming and valuable. AI is most useful where it can save time and improve results.


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Look for tasks that are high-effort but low-value. These are perfect candidates for AI—like sorting emails or updating spreadsheets.


4. Prioritize the top tasks

Choose the top three to five tasks that take up the most time or cause the most frustration. These are your starting points.

They don’t have to be complicated—many small wins (like automating reminders or categorizing expenses) can make a big difference over time.

For example, if you spend most of your time invoicing and trying to collect payments, consider having AI generate reminder or collection emails for you. Finding AI-powered free invoice generators, along with automated accounting or AI accounting software, could further streamline this for you. 

5. Pick your AI tools

Once you’ve identified your top tasks, look for AI-powered tools that match your needs. For example:

  • Use a chatbot to handle common customer questions
  • Let QuickBooks handle expense tracking and categorization
  • Try an AI writing tool to help with marketing copy

Choose tools that integrate with the systems you already use, so setup is simple and you can start seeing results quickly.

What’s next for AI in small business?

AI is evolving fast, and small businesses stand to benefit the most. As tools become smarter and easier to use, they’ll handle more complex tasks behind the scenes, giving you even more time to focus on strategy and growth.

A few AI trends to keep your eye on:

  • Voice-driven interfaces: Soon, talking to your accounting software or POS system could be as natural as asking your phone for directions. Voice-enabled AI will make it easier to get answers, pull reports, and complete tasks without typing a thing.
  • Predictive tools: AI is getting better at spotting patterns and forecasting what’s next. Imagine getting a heads-up before cash flow gets tight—or a reminder to reorder a product before you run out.
  • Intelligent automation: Today’s tools can automate tasks. Tomorrow’s tools will decide when to run them. Think: sending reminders at the perfect time, prioritizing your to-do list, or even responding to routine emails for you.
  • AI agents: These virtual teammates actively complete tasks like categorizing transactions, reconciling books, managing customer leads, and flagging issues for review. QuickBooks is leading the charge with AI agents designed to save you time and make smarter business decisions by combining automation with real-time insights and access to human experts.

As AI gets smarter, it’ll feel less like a tool and more like a trusted teammate.

Run your business with confidence

AI is a practical tool that helps you save time, reduce errors, and focus on growing your business. From automating bookkeeping to creating marketing content, artificial intelligence gives small business owners the ability to do more with less. And the best part? You don’t need to be a tech expert to get started.

Whether you’re exploring AI for the first time or looking to expand how you use it, the key is to start with tasks that take up time and repeat often. The right tools—like the AI-powered features in QuickBooks Online—can help you simplify operations, improve accuracy, and stay ahead of the curve. AI isn’t the future—it’s already here, and it’s ready to work for you.


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