Here’s the truth: Without your clients, you don’t have a viable business. Landing new customers and retaining your existing ones is key for managing your cash flow and growing your business.
But, as a busy business owner, you know that tending to your client relationships can quickly slide down (or even off) your list of priorities.
Between leading a team, negotiating with vendors, planning for the future, and juggling a dozen other important and time-pressing responsibilities, your business relationships and customer interactions aren’t always top of mind.
Yet, high-quality customer service is something that people not only appreciate from a small business, but expect. A survey from Salesforce found that three of the top five reasons people support small businesses have to do with the level of service they receive:
- There was consistently excellent customer service.
- The small business offered a more personal experience.
- The business and its employees understand a customer’s needs or interests.
Needless to say, small business owners need to prioritize relationships if they want to improve the customer experience, ensure customer satisfaction, and boost customer loyalty and retention.
Wondering how to make that happen (especially when your plate is already full)? Here’s your guide to acing client relationship management without a ton of hassles and headaches.
Keep reading to learn more, or use these links to navigate to another section in the guide: