2017-03-07 08:31:09 Case Studies English Watch Alexandra’s inspiring story about how she was able to start a business based on something that she loves to do. https://d2yxjugd6jl4bj.cloudfront.net/wp-content/uploads/2017/03/08231048/alexandras-macarons-1-1-e1488904260929.jpeg VIDEO: Alexandra’s Macarons on starting a business based on what you love

VIDEO: Alexandra’s Macarons on starting a business based on what you love

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Alexandra discovered her love of baking at an early age. Her food-centric upbringing made opening up Alexandra’s Macarons seem inevitable.

“I’ve been cooking ever since I was 4. I fell in love with baking and I started making pasties and macarons at age 12, so I’ve been pretty obsessed with Macarons.”

“Gertrude”, her pink VW bus, gave Alexandra the courage to make her dream a reality and take her love of macarons on the road.

“I bought the bus at the same time I was starting and it just kind of came together. She was already pink, her name was ‘Gertrude’, she already had so much personality, and the macarons just kind of fit that.”

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