Branding

Why Grammar Is Still King for Business

Despite the preponderance of abbreviated words in a world of texting and tweeting, for businesses it's still important to maintain correct g

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Branding

Branding on a Budget: How to Write a Great Creative Brief

A creative brief is essential for designers to craft your brand's visual elements, including logos, webpages and more. Here's how to write a

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Branding

Create a Company Style Guide

Style guides help you maintain consistency throughout your marketing activities. Learn what to include in a style guide and how to use it at

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Branding

What Makes a Good Logo?

A logo is an essential element of your company?s brand. A good logo is easily recognizable, represents your company?s brand identity, and mo

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Branding

Surprise Your Customers to Build Loyalty

These five surprise-and-delight strategies help you go beyond customer expectations, set your company apart from the competition and build c

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