More in Branding
Despite the preponderance of abbreviated words in a world of texting and tweeting, for businesses it's still important to maintain correct grammar and spelling
Making your branding a more integrated part of what you sell will put you in a good position to inspire new and loyal customers and increase your revenue. According to research by Booz Allen Hamilton,“brand-guided companies” tend to be twice as profitable as the average players in their industries. There are all manner of places where [...]
A creative brief is essential for designers to craft your brand's visual elements, including logos, webpages and more. Here's how to write a creative brief.
Every company has its own style, and style guides help you maintainconsistency throughout your website and marketing. A company style guide is an outline of how you will present and promote your company and build yourbrand. The guide encourages consistency in writing and design, which gives a connected and unified feel to your company’s identity. It gives employees and clients [...]
Even with our growing reliance on technology, having a business card ready for an impromptu meeting, networking event or long-anticipated face-to-face consultation is still important. Fortunately, with the advent of design and do-it-yourself sites, you no longer need to be a design wizard to have an eye-catching business card. Below is a roundup of five [...]
A logo is an essential element of your company’s brand. A good logo is easily recognizable, represents your company’s brand identity, and more.
Popcorn is all the rage across the pond, and Greg Taylor’s unusual popcorn company, Retrocorn, based in Essex, England, is putting a new spin on the U.K.'s latest snacking obsession. Taylor's strategy: Infusing the snack with nostalgic candy flavors to help capture a growing corner of the market. Retrocorn joins two comfort foods, popcorn and crushed English [...]
Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys.” 1. Get to know people personally. Do you reach out to [...]
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