Branding

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Why Grammar Is Still King for Business

Posted In BRANDING

Despite the preponderance of abbreviated words in a world of texting and tweeting, for businesses it's still important to maintain correct grammar and spelling
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How to Build Your Brand in Unlikely Places

Posted In BRANDING

Making your branding a more integrated part of what you sell will put you in a good position to inspire new and loyal customers and increase your revenue. According to research by Booz Allen Hamilton,“brand-guided companies” tend to be twice as profitable as the average players in their industries. There are all manner of places where [...]
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Branding on a Budget: How to Write a Great Creative Brief

Posted In BRANDING

A creative brief is essential for designers to craft your brand's visual elements, including logos, webpages and more. Here's how to write a creative brief.
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Create a Company Style Guide

Posted In BRANDING

Every company has its own style, and style guides help you maintainconsistency throughout your website and marketing. A company style guide is an outline of how you will present and promote your company and build yourbrand. The guide encourages consistency in writing and design, which gives a connected and unified feel to your company’s identity. It gives employees and clients [...]
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The 5 Best Websites for Business Cards

Posted In BRANDING

Even with our growing reliance on technology, having a business card ready for an impromptu meeting, networking event or long-anticipated face-to-face consultation is still important. Fortunately, with the advent of design and do-it-yourself sites, you no longer need to be a design wizard to have an eye-catching business card. Below is a roundup of five [...]
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What Makes a Good Logo?

Posted In BRANDING

A logo is an essential element of your company’s brand. Not only is a good logo easily recognizable, but it also helps inspire confidence and loyalty on the part of the consumer while distinguishing your business from the competition. Understanding the characteristics of a successful logo can help you choose the most effective design to represent your company’s [...]
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Popcorn Entrepreneur Markets the Flavors of Childhood

Posted In BRANDING

Popcorn is all the rage across the pond, and Greg Taylor’s unusual popcorn company, Retrocorn, based in Essex, England, is putting a new spin on the U.K.'s latest snacking obsession. Taylor's strategy: Infusing the snack with nostalgic candy flavors to help capture a growing corner of the market. Retrocorn joins two comfort foods, popcorn and crushed English [...]
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Surprise Your Customers to Build Loyalty

Posted In BRANDING

Customers generally expect to get what they pay for. If you go beyond that to deliver something extra and unexpected, you can set your company apart from the competition. To that end, here are five ways to surprise customers and beat “the other guys.” 1. Get to know people personally. Do you reach out to [...]
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