Branding Articles

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    Why Grammar Is Still King for Business

    by on January 6, 2015

    Despite the preponderance of abbreviated words and lack of punctuation in a world of texting and tweeting, for businesses it’s still important to maintain correct grammar and spelling in all communications. Social media has changed the way we communicate,…

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    How to Build Your Brand in Unlikely Places

    by on November 25, 2014

    Making your branding a more integrated part of what you sell will put you in a good position to inspire new and loyal customers and increase your revenue. According to research by Booz Allen Hamilton,“brand-guided companies” tend to be twice a…

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    Branding on a Budget: How to Write a Great Creative Brief

    by on October 3, 2014

    Need a quality design but worried about the cost? I have a priceless tip for you: start with a killer creative brief.

    One of the easiest ways for your design budget to spiral out of control is to start your project without clear direction. This leads to you…

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    Create a Company Style Guide

    by on July 17, 2014

    Every company has its own style, and style guides help you maintainconsistency throughout your website and marketing. A company style guide is an outline of how you will present and promote your company and build yourbrand.
    The guide encourages consistency …

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    The 5 Best Websites for Business Cards

    by on July 17, 2014

    Even with our growing reliance on technology, having a business card ready for an impromptu meeting, networking event or long-anticipated face-to-face consultation is still important. Fortunately, with the advent of design and do-it-yourself sites, you no long…

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    Checklist for Choosing a Great Business Name

    by on July 17, 2014

    So you have an awesome business idea, but your company needs an equally awesome name. Your business name is often the first aspect of your company that people are introduced to, and it has the power to drive customers directly to your doorstep or away to compe…

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  • Branding Small Business

    Why Branding Is Absolutely Critical for Small Business Success

    by on July 4, 2014

    If you’re wondering how your small business can stand out in today’s increasingly competitive marketplace, I’ve got one word for you: branding.

    You may think that branding is for the big companies with the big ideas and even bigger budgets. But brandi…

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    How to Create a Brand “Voice”

    by on June 26, 2014

    With the glut of companies and competing products in today’s crowded marketplace, being heard above the noise can be difficult for companies of any size, but especially small businesses. One way some try to stand out is to spend copious amounts of money on …

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