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Founded in 2018 by Derrick Roberts, American Grit Electric is an electrical contracting company based in Choctaw, Oklahoma, serving customers across the state. Built on the belief that great companies start with great people, Derrick set out to create an electrical company for electricians — one where employees can grow, learn, and thrive while delivering top-quality work to every client.  Like many small business owners, Derrick once balanced long days in the field with late nights managing payroll, invoicing, and estimates. In this QuickBooks testimonial, he shares how QuickBooks Online Advanced became the game changer that streamlined everything. From day one, QuickBooks brought all his financial tools under one roof — eliminating the need for multiple systems and manual paperwork.
Customer profile

How AI agents and consolidated reporting gave a business owner his time back


Company Profile

Business name: American Grit Electric
Founders: Derrick Roberts and James Tyson
Industry: Electrical services
Website: americangritelectric.com
Social: @americangritelectric
Years in business: 8
Products: QuickBooks Online, QuickBooks Customer Agent, QuickBooks Invoicing, QuickBooks Payroll


As the co-founder of American Grit Electric, Derrick Roberts’s early days weren't just spent on job sites—they were spent in the office long after the sun went down.

“In the early days, I was the guy in the office working 8-, 10-, 12-hour days, and then coming back and doing all of the administrative stuff,” Derrick recalls. Between running payroll, sending invoices, and drafting estimates for future jobs, the manual workload was a second full-time job.

But for Derrick, the goal wasn't just to work harder; it was to get home to his wife and children faster. By leaning into the automation and AI-driven features of QuickBooks Online, he’s done exactly that.

A one-stop shop for daily operations

Today, Derrick’s routine starts not with a stack of paper, but with a streamlined digital dashboard. QuickBooks Online acts as his central command center, pulling in data from across the business into one consolidated view.

“It gives me so much information in one spot,” says Derrick. “I’m looking at past-due invoices, overdue invoices, what the accounts receivable is looking like, and what the accounts payable is looking like.”

Derrick transitioned from working 12 to 14-hour days to a streamlined process that allows him to manage his entire administrative workflow from a single dashboard.

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QuickBooks Online has allowed me to streamline that whole process, and get home to my wife and children that much faster.
Derrick Roberts, co-founder, American Grit Electric

Turning leads into jobs with AI agents

One of the biggest shifts for American Grit Electric has been the speed of their estimation process. In the service industry, the first to provide a quote is often the one who wins the job.

Using the QuickBooks AI Customer Agent, Derrick has automated the lead-capture process. The agent automatically pulls potential leads from his email and organizes them in one spot. This eliminates manual data entry and ensures no opportunity falls through the cracks.

“Speeding up those estimates obviously equates to more work opportunities and more work landed,” Derrick explains.

Gaining fresh business insights

Beyond the day-to-day tasks, QuickBooks Online is helping Derrick think like a CFO. New monthly financial insights provided by AI agents have changed how he views his company's trajectory.

The software compares current performance to the same month last year, the previous month, and the previous quarter. For Derrick, this isn't just data—it’s a roadmap.

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[QuickBooks Online] paints a clear picture on what direction the business is moving and allows me to make educated decisions on how to take those next steps.
Derrick Roberts, co-founder, American Grit Electric

From the field job-site to the future

Whether he is in the office or on the go, Derrick now has the information he needs at his fingertips in real time. From the initial customer agent interaction to the final invoice and request for a review, American Grit Electric is now a more efficient, data-driven operation.

“QuickBooks Online has been a one-stop shop for every facet of the projects,” Derrick says. By automating the "tedious" parts of business ownership, he has reclaimed his most valuable asset: his time.

Run and grow your business on one platform

Your books are just the beginning. Grow your business, unlock insights, and work like you have a larger team behind you—all in QuickBooks.


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