Business Development Articles

  • angry woman

    What to Do When Your Customer Loyalty Program Falls Flat

    by on September 11, 2014

    You know that it’s repeat business that keeps your bottom line healthy, but turning a first-time customer into a longtime client can be easier said than done. Big-name companies such as Starbucks and Walgreen’s have successfully capitalized on loyalty program…

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  • closed sign

    In the Trenches: How to Turn Customers Away

    by on September 10, 2014

    It’s not often that we want to discourage someone from using our service at Cranky Concierge, but it does happen on occasion. The hard part is figuring out when to make that call and how to handle it once the decision has been made.

    Last week, we ended up i…

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  • boot camp

    5 Reasons “Boot Camps” Build Customer Loyalty

    by on September 9, 2014

    When BootCampSF held its first outdoor training sessions in 2001, the idea of paying for six weeks of fitness classes in small groups was a novel alternative to a gym membership. In the years since, boot camp fitness programs have proliferated, particularly in…

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  • case study

    Improve Your Marketing Strategy With a Case Study

    by on September 4, 2014

    Solidifying your position in the marketplace is all about getting the right exposure, and savvy business owners know there’s more than one way to get the job done. Blogging and staying active on social media are two of the most popular ways to get your comp…

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  • groupon-rewards.jpg

    How to Turn Daily Deal One-Timers Into Loyal Customers

    by on September 2, 2014

    Groupon, Living Social, Gilt City, and other sites that offer daily deals are so prevalent they’ve become part of the small-business economy and lexicon. But too many businesses treat those who take advantage of such deals as one-time opportunities.

    But w…

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  • referral money

    In the Trenches: Handling Referrals

    by on August 27, 2014

    Referrals have always been a big part of the our business model at Cranky Concierge. We’ve spent nearly nothing on paid marketing, so our growth has come primarily from my blog about the airline industry and via client referrals. While we see referrals as bein…

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  • trade show

    7 Steps to Prepare for a Successful Trade Show Exhibition

    by on August 27, 2014

    Trade shows are an important part of business and can be ideal venues to unveil new products, network with other professionals in your industry, and buy or sell products for your business. These professional conventions can attract thousands of exhibitors and …

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  • best_customer_relatioship-large

    The 5 Best Customer Relationship Management Services

    by on July 17, 2014

    Managing your contacts via a reliable Customer Relationship Management (CRM) service is vital to keeping your business organized and running smoothly. A long-view CRM strategy is key (and this guide can help), but when it comes down to choosing a software se…

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