Business Development Articles

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    How to Diversify Your Client Base

    by on November 13, 2014

    You may be making a solid living off of one type of customer, so you may hesitate to move out of that sweet spot. However, what if your target demographic’s needs change? Or if your industry experiences radical change requiring you to shift your focus? O…

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    Tips for Organic Business Growth

    by on November 7, 2014

    It’s no secret that startups have a prodigious failure rate. In fact, according to a recent study, the four-year survival rate for a startup is just 49%.

    With demoralizing stats like this in mind, entrepreneurs may be tempted to grow thei…

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    How to Boost Profits by Retaining Customers

    by on October 21, 2014

    Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 an…

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    How to Use Paid Referrals to Grow Your Business

    by on October 8, 2014

    Unless your company brings in new business, it will likely have a very short life. But many small-business owners don’t have the time or the budget to conduct large advertising campaigns to try to reel in new customers. One of the most productive ways to acc…

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    Improve Your Marketing Strategy With a Case Study

    by on September 4, 2014

    Solidifying your position in the marketplace is all about getting the right exposure, and savvy business owners know there’s more than one way to get the job done. Blogging and staying active on social media are two of the most popular ways to get your comp…

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    In the Trenches: Handling Referrals

    by on August 27, 2014

    Referrals have always been a big part of the our business model at Cranky Concierge. We’ve spent nearly nothing on paid marketing, so our growth has come primarily from my blog about the airline industry and via client referrals. While we see referrals as bein…

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    The 5 Best Customer Relationship Management Services

    by on July 17, 2014

    Managing your contacts via a reliable Customer Relationship Management (CRM) service is vital to keeping your business organized and running smoothly. A long-view CRM strategy is key (and this guide can help), but when it comes down to choosing a software se…

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    Get More People to Open Your Business Emails

    by on July 17, 2014

    A lot of businesses focus on improving email marketing and creating amazing newsletters for their customers. What about all the other hundreds of emails you send in the course of your week?

    Whether it’s business development, sales, partnerships, operation…

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