Business Development Articles

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    How to Conduct Market Research for a New Business

    by on December 18, 2014

    Good market research is at the core of any successful business, but, unfortunately, many small-business owners are either intimidated by the process or believe it’s too expensive. To clear the matter up, we spoke to Robert J. Kaden, author of Guerrilla M…

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    In the Trenches: Customers Who No Longer Use Us

    by on December 17, 2014

    It’s getting toward the end of the year, so it’s time to start looking back on the year at Cranky Concierge. I dove into QuickBooks and pulled out a revenue report comparing this year to last. Some of our best customers are spending more with us, but on the ot…

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    Changing Demographics Create Opportunities for Entrepreneurs

    by on December 15, 2014

    “Most companies spend the bulk of their time trying to figure out what people aged 18 to 44 want,” says Scott Collins (pictured), president and CEO of Link-Age. He notes that little attention is given to the over-50 market and it is assumed that, o…

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    How to Get Charitable Tax Deductions for Your Small Business

    by on November 27, 2014

    According to the Atlas of Giving’s 2013 annual report [PDF], Americans gave a record $416.7 billion to charities — a 13 percent increase over 2012. Corporations were responsible for just over $20 billion of those donations. From a business standpoint, g…

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    How to Diversify Your Client Base

    by on November 13, 2014

    You may be making a solid living off of one type of customer, so you may hesitate to move out of that sweet spot. However, what if your target demographic’s needs change? Or if your industry experiences radical change requiring you to shift your focus? O…

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    Tips for Organic Business Growth

    by on November 7, 2014

    It’s no secret that startups have a prodigious failure rate. In fact, according to a recent Entrepreneur.com study, the four-year survival rate for a startup is just 49%.

    With demoralizing stats like this in mind, entrepreneurs may be tempted to grow thei…

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    How to Boost Profits by Retaining Customers

    by on October 21, 2014

    Customer retention is a bit of a holy grail for small-business owners. A study done ten years ago by Bain and Company and Harvard Business School showed that a mere 5 percent increase in customer retention can translate to a bump in profits of between 25 an…

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    How to Use Paid Referrals to Grow Your Business

    by on October 8, 2014

    Unless your company brings in new business, it will likely have a very short life. But many small-business owners don’t have the time or the budget to conduct large advertising campaigns to try to reel in new customers. One of the most productive ways to acc…

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