Company Website Articles

  • istock_000007800030_small.jpg

    In the Trenches: Fixing Our Website

    by on May 6, 2015

    As with any business, the Cranky Concierge website is important. For some clients,  it’s the first interaction they have with us. Yet our site hasn’t changed all that much since we launched back in 2009. The time has come for something new.
    A big part of …

    Read » Views: 1,535
  • istock_000043485158_large.jpg

    How to Survive Google’s “Mobile-geddon”

    by on May 1, 2015

    As of April 21, Google revamped its search engine algorithm to favor sites that are optimized for mobile. This means websites that Google believes play nice with smartphones and tablets will be pushed up in its search results that are initiated on cell phones,…

    Read » Views: 2,041
  • 16012946506_c0612d63a6_k.jpg

    Hack the Hood Builds Small Business Websites — and the Next Generation of Entrepreneurs

    by on April 29, 2015

    In 2012, Susan Mernit was discussing with a group of colleagues what they could do to help with “the issue that people in Oakland needed jobs and money,” she recalls. Over the next year, that idea blossomed into Hack the Hood, a non-profit that pro…

    Read » Views: 1,632
  • istock_000043949724_xxxlarge.jpg

    10 Places to Find Free Images for Your Website

    by on April 24, 2015

    If you engage in any type of content marketing for your business, images should play a key role in your strategy. In fact, it’s been found that online articles that include an image have on average 94 percent more views than articles that don’t include them. H…

    Read » Views: 2,790
  • istock_000032660206_full.jpg

    How to Make Your Online Visitors Push the Buy Button

    by on April 20, 2015

    No matter how many visitors come to your website, if they don’t make a purchase before they leave, your marketing efforts were in vain. But there are a a number of steps you can take that will encourage visitors to buy. Here are five ways to update your websit…

    Read » Views: 3,567
  • istock_000038108550_full.jpg

    How to Internationalize Your Website

    by on April 16, 2015

    Although English is the language most used on the internet, it is the primary tongue of only about 28 percent of all web users. Chinese follows closely behind at a little over 23 percent, with eight other languages in the top 10 making up 84 percent of total i…

    Read » Views: 2,230
  • istock_000014421135small.jpg

    How to Use Split Testing to Improve Your Online Sales

    by on March 27, 2015

    In order to run a profitable business, website owners need to constantly test and improve it to increase their conversion rate and sales. One method of doing that is to conduct split testing. Here is a brief primer on what it is, how to do it, and where to fin…

    Read » Views: 3,193
  • istock_000016999835small.jpg

    Engagement and Social Business: Navigating Google and SEO in 2015

    by on March 18, 2015

    Search Engine Optimization (SEO) is a set of practices designed to increase a website’s ranking in organic (unpaid) search results. It’s what makes a site show up on the first page of a search instead of the second, seventh, or ninety-ninth. Although it’s int…

    Read » Views: 2,706