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5 Tips to Improve Your Online Marketing

Posted In ONLINE ADVERTISING

Are your business' online marketing efforts failing to make a connection? Then use these 5 tips to boost your efforts, using everything from email to social media.
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How Decision Science Can Improve Your Sales and Marketing

Posted In ONLINE ADVERTISING

The human mind is not a very rational place, and that can be a problem when you try to base sales or marketing on rational ideas.
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The True Cost of Acquiring a New Customer

Posted In ONLINE ADVERTISING

Learning your business' true cost of acquiring a new customer means quantifying the time, materials and fees that go into advertising. Learn how to do it here.
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Apply This One Essential Advertising Principle To Sell Your Product Right

Posted In ONLINE ADVERTISING

The most effective way to sell the pen is to create or tap into a need or desire for it.
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Want to Go Viral? Look at Age and Gender

Posted In ONLINE ADVERTISING

How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share
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6 Ways to Boost Your Online Sales This Holiday Season

Posted In ONLINE ADVERTISING

Whether you sell solely on the web or supplement your brick-and-mortar store with a virtual one, online sales are increasingly important as more shoppers are avoiding the holiday rush and buying online. The first Monday after Thanksgiving, known as Cyber Monday, is the online equivalent of Black Friday. In 2013, Cyber Monday sales rose more than [...]
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Pro Tips to Maximize Digital Marketing Results This Holiday Season

Posted In ONLINE ADVERTISING

You probably know how to ramp up your print advertising for the holidays, but how about digital marketing? We asked digital marketing experts around the country for their best pro tips for using digital advertising this holiday season. Here’s what they said. Use Digital Promotions to Collect Leads for Future Sales “Contests and promotions continue [...]
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Developing an Online Advertising Strategy

Posted In ONLINE ADVERTISING

These days, more and more businesses are developing online advertising strategies. Referring to any marketing strategy that uses the internet to find and target potential consumers, an online advertising strategy can include pay-per-click, mobile and social media ads, among other components. With more customers shopping online than ever before, an online advertising strategy is one of the best ways for both virtual and brick-and-mortar [...]
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