More in Online Advertising
Are your business' online marketing efforts failing to make a connection? Then use these 5 tips to boost your efforts, using everything from email to social media.
The human mind is not a very rational place, and that can be a problem when you try to base sales or marketing on rational ideas.
Learning your business' true cost of acquiring a new customer means quantifying the time, materials and fees that go into advertising. Learn how to do it here.
The most effective way to sell the pen is to create or tap into a need or desire for it.
How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share
Whether you sell solely on the web or supplement your brick-and-mortar store with a virtual one, online sales are increasingly important as more shoppers are avoiding the holiday rush and buying online. The first Monday after Thanksgiving, known as Cyber Monday, is the online equivalent of Black Friday. In 2013, Cyber Monday sales rose more than [...]
You probably know how to ramp up your print advertising for the holidays, but how about digital marketing? We asked digital marketing experts around the country for their best pro tips for using digital advertising this holiday season. Here’s what they said. Use Digital Promotions to Collect Leads for Future Sales “Contests and promotions continue [...]
These days, more and more businesses are developing online advertising strategies. Referring to any marketing strategy that uses the internet to find and target potential consumers, an online advertising strategy can include pay-per-click, mobile and social media ads, among other components. With more customers shopping online than ever before, an online advertising strategy is one of the best ways for both virtual and brick-and-mortar [...]
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