Online Advertising

5 Tips to Improve Your Online Marketing

Are your business' online marketing efforts failing to make a connection? Then use these 5 tips to boost your efforts, using everything from

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Online Advertising

How Decision Science Can Improve Your Sales and Marketing

The human mind is not a very rational place, and that can be a problem when you try to base sales or marketing on rational ideas.

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Online Advertising

The True Cost of Acquiring a New Customer

Learning your business' true cost of acquiring a new customer means quantifying the time, materials and fees that go into advertising. Learn

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Online Advertising

Apply This One Essential Advertising Principle To Sell Your Product Right

The most effective way to sell the pen is to create or tap into a need or desire for it.

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Online Advertising

Want to Go Viral? Look at Age and Gender

How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people

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