Online Advertising Articles

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    Pro Tips for Better Facebook Advertising

    by on August 26, 2014

    As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget.

    We asked…

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    Should I Advertise on Facebook?

    by on July 17, 2014

    As Facebook has grown from a college message board to a social media powerhouse, it has also become an equally impressive advertising medium, boasting over 800 million average monthly users as of March 2014. Unlike more traditional forms of media and even co…

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    Developing an Online Advertising Strategy

    by on July 17, 2014

    These days, more and more businesses are developing online advertising strategies. Referring to any marketing strategy that uses the internet to find and target potential consumers, an online advertising strategy can include pay-per-click, mobile and s…

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    How to Test Your Copy

    by on July 17, 2014

    Before you roll out a major marketing campaign, it is critical to test different approaches on small segments of your customer base. Doing so will offer you insight on what promotions work, and it can also prevent you from launching an expensive campaign that…

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    New Marketing Ideas: Throwing a Google+ Hangout Party

    by on June 25, 2014

    Customers have come to expect more from their business choices, and when it comes to standing out from the rest, a business needs to formulate innovative ways to attract new customers as well as appeal to their current client base. Human interaction is easier …

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    SEM: An Online Advertising Guide for Small Business

    by on June 25, 2014

    Search Engine Marketing (SEM) is one of the most useful parts of an online marketing strategy. It can also be one of the more confusing topics for many small business owners who might not have experience with online advertising or with the intricacies of s…

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    Marketing Tips From an Etsy Power User

    by on May 20, 2014

    “Marketing online is all about photography now,” says veteran jeweler Mark Poulin. “I’m selling photographs.”

    For the past 20 years, Poulin (pictured) has been selling enamel jewelry featuring whimsical depictions of animals, aliens, and more. About…

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    In the Trenches: Accepting Advertising

    by on April 9, 2014

    Nearly every small business must advertise to lure customers: It’s a fact of entrepreneurial life. But when should you accept advertising, such as banners on your website or coupons in your monthly newsletter? This is something I’ve wondered about since da…

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