Online Advertising Articles
on December 17, 2014
At the end of the film The Wolf of Wall Street, Jordan Belfort, played by Leonardo diCaprio, is coaching would-be salesmen by asking them to sell him a pen. As he hands the silver pen to each one, they start describing the pen and its benefits: the pen is nice…Read » Views: 150
on December 12, 2014
No matter how good your products or services are, your business will only thrive if consumers are aware they exist. With so many different access points to consumers today, including digital, mobile and traditional media, creating a targeted marketing campaign…Read » Views: 384
on December 9, 2014
How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share. But what those emotions are and how you spark them varies depending on your audience’s age and gender.&nb…Read » Views: 172
on November 25, 2014
After growing my boutique mergers-and-acquisitions firm for 10 years, I decided to listen to my inner voice and pivot into a new business.
My new venture would be the complete opposite of my previous company, which had expensive office space and a team of 1…Read » Views: 521
on November 13, 2014
Whether you sell solely on the web or supplement your brick-and-mortar store with a virtual one, online sales are increasingly important as more shoppers are avoiding the holiday rush and buying online.
The first Monday after Thanksgiving, known as Cyber M…Read » Views: 660
on November 12, 2014
You probably know how to ramp up your print advertising for the holidays, but how about digital marketing? We asked digital marketing experts around the country for their best pro tips for using digital advertising this holiday season. Here’s what they said….Read » Views: 646
on October 8, 2014
We’ve been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this.
My …Read » Views: 986
on July 17, 2014
These days, more and more businesses are developing online advertising strategies. Referring to any marketing strategy that uses the internet to find and target potential consumers, an online advertising strategy can include pay-per-click, mobile and s…Read » Views: 1,471