Online Advertising Articles

  • online sales

    6 Ways to Boost Your Online Sales This Holiday Season

    by on November 13, 2014

    Whether you sell solely on the web or supplement your brick-and-mortar store with a virtual one, online sales are increasingly important as more shoppers are avoiding the holiday rush and buying online.

    The first Monday after Thanksgiving, known as Cyber M…

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  • christmas gingerbread cookies on wooden background

    Pro Tips to Maximize Digital Marketing Results This Holiday Season

    by on November 12, 2014

    You probably know how to ramp up your print advertising for the holidays, but how about digital marketing? We asked digital marketing experts around the country for their best pro tips for using digital advertising this holiday season. Here’s what they said….

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  • money

    In the Trenches: How to Spend on Marketing

    by on October 8, 2014

    We’ve been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this.

    My …

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  • Online-Advertising-Strategy-large

    Developing an Online Advertising Strategy

    by on July 17, 2014

    These days, more and more businesses are developing online advertising strategies. Referring to any marketing strategy that uses the internet to find and target potential consumers, an online advertising strategy can include pay-per-click, mobile and s…

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  • Test-Your-Copy-large

    How to Test Your Copy

    by on July 17, 2014

    Before you roll out a major marketing campaign, it is critical to test different approaches on small segments of your customer base. Doing so will offer you insight on what promotions work, and it can also prevent you from launching an expensive campaign that…

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  • 2014_7_14-small-AM-New_Marketing_Ideas_Throwing_a_Google+_Hangout_Party

    New Marketing Ideas: Throwing a Google+ Hangout Party

    by on June 25, 2014

    Customers have come to expect more from their business choices, and when it comes to standing out from the rest, a business needs to formulate innovative ways to attract new customers as well as appeal to their current client base. Human interaction is easier …

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  • 2014_7_14-small-AM-SEM_An_Online_Advertising_Guide_for_Small_Business

    SEM: An Online Advertising Guide for Small Business

    by on June 25, 2014

    Search Engine Marketing (SEM) is one of the most useful parts of an online marketing strategy. It can also be one of the more confusing topics for many small business owners who might not have experience with online advertising or with the intricacies of s…

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  • Mark-Poulin-300x225.jpeg

    Marketing Tips From an Etsy Power User

    by on May 20, 2014

    “Marketing online is all about photography now,” says veteran jeweler Mark Poulin. “I’m selling photographs.”

    For the past 20 years, Poulin (pictured) has been selling enamel jewelry featuring whimsical depictions of animals, aliens, and more. About…

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