Online Advertising Articles
on April 22, 2015
The human mind is not a very rational place, and that can be a problem when you try to base sales or marketing on rational ideas. Here are some ways decision science has identified that we make strange choices, and how to leverage them in your sales and market…Read » Views: 615
on April 10, 2015
Digital advertising is a beautiful thing. From the ease of deployment, to lower costs, to an almost unlimited number of media, digital advertising has changed the way we all conduct business.
But perhaps digital’s most valuable contribution to the marketi…Read » Views: 1,522
on March 31, 2015
As a small business owner, you know that maintaining a large and diverse customer base is key to staying profitable. If you’ve been in business for any length of time, however, you might realize that the cost to acquire new customers and keep current ones va…Read » Views: 1,518
on December 17, 2014
At the end of the film The Wolf of Wall Street, Jordan Belfort, played by Leonardo diCaprio, is coaching would-be salesmen by asking them to sell him a pen. As he hands the silver pen to each one, they start describing the pen and its benefits: the pen is nice…Read » Views: 3,285
on December 12, 2014
No matter how good your products or services are, your business will only thrive if consumers are aware they exist. With so many different access points to consumers today, including digital, mobile and traditional media, creating a targeted marketing campaign…Read » Views: 2,357
on December 9, 2014
How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share. But what those emotions are and how you spark them varies depending on your audience’s age and gender.&nb…Read » Views: 1,274
on November 25, 2014
After growing my boutique mergers-and-acquisitions firm for 10 years, I decided to listen to my inner voice and pivot into a new business.
My new venture would be the complete opposite of my previous company, which had expensive office space and a team of 1…Read » Views: 1,902
on November 13, 2014
Whether you sell solely on the web or supplement your brick-and-mortar store with a virtual one, online sales are increasingly important as more shoppers are avoiding the holiday rush and buying online.
The first Monday after Thanksgiving, known as Cyber M…Read » Views: 1,878