Online Advertising Articles

  • money

    In the Trenches: How to Spend on Marketing

    by on October 8, 2014

    We’ve been fortunate at Cranky Concierge that our growth has been almost entirely organic to date. But there will come a time where we need to start marketing ourselves. A conversation with a friend of mine this weekend got me thinking more about this.

    My …

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    Developing an Online Advertising Strategy

    by on July 17, 2014

    These days, more and more businesses are developing online advertising strategies. Referring to any marketing strategy that uses the internet to find and target potential consumers, an online advertising strategy can include pay-per-click, mobile and s…

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    How to Test Your Copy

    by on July 17, 2014

    Before you roll out a major marketing campaign, it is critical to test different approaches on small segments of your customer base. Doing so will offer you insight on what promotions work, and it can also prevent you from launching an expensive campaign that…

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    New Marketing Ideas: Throwing a Google+ Hangout Party

    by on June 25, 2014

    Customers have come to expect more from their business choices, and when it comes to standing out from the rest, a business needs to formulate innovative ways to attract new customers as well as appeal to their current client base. Human interaction is easier …

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    SEM: An Online Advertising Guide for Small Business

    by on June 25, 2014

    Search Engine Marketing (SEM) is one of the most useful parts of an online marketing strategy. It can also be one of the more confusing topics for many small business owners who might not have experience with online advertising or with the intricacies of s…

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    Marketing Tips From an Etsy Power User

    by on May 20, 2014

    “Marketing online is all about photography now,” says veteran jeweler Mark Poulin. “I’m selling photographs.”

    For the past 20 years, Poulin (pictured) has been selling enamel jewelry featuring whimsical depictions of animals, aliens, and more. About…

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    In the Trenches: Accepting Advertising

    by on April 9, 2014

    Nearly every small business must advertise to lure customers: It’s a fact of entrepreneurial life. But when should you accept advertising, such as banners on your website or coupons in your monthly newsletter? This is something I’ve wondered about since da…

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    Forget the Search Engines, Focus on Your Audience

    by on February 17, 2014

    Having trouble tracking Google’s changes to its search algorithm and adjusting your digital marketing strategy accordingly? You’re in good company. Even SEO professionals have a hard time keeping up with what’s an acceptable practice vs. what’s likely …

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