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5 Tips to Improve Your Online Marketing

Posted In ONLINE ADVERTISING

Are your business' online marketing efforts failing to make a connection? Then use these 5 tips to boost your efforts, using everything from email to social media.
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How Decision Science Can Improve Your Sales and Marketing

Posted In ONLINE ADVERTISING

The human mind is not a very rational place, and that can be a problem when you try to base sales or marketing on rational ideas.
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The True Cost of Acquiring a New Customer

Posted In ONLINE ADVERTISING

Learning your business' true cost of acquiring a new customer means quantifying the time, materials and fees that go into advertising. Learn how to do it here.
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Apply This One Essential Advertising Principle To Sell Your Product Right

Posted In ONLINE ADVERTISING

The most effective way to sell the pen is to create or tap into a need or desire for it.
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Want to Go Viral? Look at Age and Gender

Posted In ONLINE ADVERTISING

How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share
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