Online and Digital Products

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Using A VPN For Private Web Browsing

Posted in ONLINE AND DIGITAL PRODUCTS

Small businesses are turning to virtual private networks (VPN), in order to securely send and receive data while using a web browser. If you’re interested in using a VPN, here's what you need to know. What Is a VPN? For many small businesses the cost of owning and maintaining a completely private cloud and network [...]
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How to Treat Your Book Like a Business

Posted in ONLINE AND DIGITAL PRODUCTS

To earn a living as an author, you need to treat writing and publishing like any other entrepreneurial business. Learn how to market your book.
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Entrepreneurs Launch Passion Projects Via Reddit

When Letterly co-founders Alec McGuffey and Sydney Ligouri launched their website, they turned to social network and community news-sharing site Reddit for feedback.
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Startup Makes Digital Gift Cards Easy for Small, Local Businesses

Posted in ONLINE AND DIGITAL PRODUCTS

Since launching two years ago, digital startup Yiftee has been working to deliver more of the $118 billion per year gift card market to small, local businesses.
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Understanding UI and UX for Your Business

Posted in ONLINE AND DIGITAL PRODUCTS

Think about the last lousy online experience you had with a website or an app. What was wrong? Was it hard to find what you wanted? Were the graphics terrible, or was it too cumbersome to scroll through all the options? Was the "cool" feature too hard to use? Did you get the help you [...]
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What Is a Minimum Viable Product (MVP)?

Many companies release a Minimum Viable Product (MVP) to test the waters and get customer feedback before they finely tune their product or service.
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How to Build and Structure a Product Team

According to Steve Johnson of Pragmatic Marketing, “The strategic role of product management is to be ‘messenger of the market,’ delivering market and product information to the departments that need facts to make decisions.” As the role and importance of product managers have grown during the last decade, more product managers are shifting from marketingand sales departments [...]
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Terms You Should Know Before Working with Programmers

Having a dynamic website is a key feature of conducting business today, and this will often involve collaborating with developers. Working with a web developer (also called a programmer or an engineer) can be intimidating, especially if tech isn’t an area that you’re very familiar with. Included below is a list of some of the [...]