More in Online and Digital Products
To earn a living as an author, you need to treat writing and publishing like any other entrepreneurial business. Learn how to market your book.
When Letterly co-founders Alec McGuffey and Sydney Ligouri launched their website, they turned to social network and community news-sharing site Reddit for feedback.
Since launching two years ago, digital startup Yiftee has been working to deliver more of the $118 billion per year gift card market to small, local businesses.
Think about the last lousy online experience you had with a website or an app. What was wrong? Was it hard to find what you wanted? Were the graphics terrible, or was it too cumbersome to scroll through all the options? Was the "cool" feature too hard to use? Did you get the help you [...]
Many companies release a Minimum Viable Product (MVP) to test the waters and get customer feedback before they finely tune their product or service.
According to Steve Johnson of Pragmatic Marketing, “The strategic role of product management is to be ‘messenger of the market,’ delivering market and product information to the departments that need facts to make decisions.” As the role and importance of product managers have grown during the last decade, more product managers are shifting from marketingand sales departments [...]
Having a dynamic website is a key feature of conducting business today, and this will often involve collaborating with developers. Working with a web developer (also called a programmer or an engineer) can be intimidating, especially if tech isn’t an area that you’re very familiar with. Included below is a list of some of the [...]
For most businesses, your website represents your single most important marketing tool. As a result, the design and implementation of your website is of the utmost importance. You have two basic choices when building your website: hire a developer or do it yourself. Let’s examine the benefits and drawbacks of each option. Designing a Website: Hiring a Developer Pros: Professional – [...]
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