Online and Digital Products Articles

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    Startup Makes Digital Gift Cards Easy for Small, Local Businesses

    by on December 9, 2014

    Since launching two years ago, digital startup Yiftee has been working to deliver more of the $118 billion per year gift card market to small, local businesses.
    “We love our communities and we love the local shops and restaurants in them,” Yif…

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    Understanding UI and UX for Your Business

    by on July 17, 2014

    Think about the last lousy online experience you had with a website or an app. What was wrong? Was it hard to find what you wanted? Were the graphics terrible, or was it too cumbersome to scroll through all the options? Was the “cool” feature too hard to use? …

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    What Is a Minimum Viable Product (MVP)?

    by on July 17, 2014

    Sometimes, when you want to launch a new product, feature or service, you won’t have the time or money to perfect it before sharing it with customers. That’s okay (and sometimes, it’s even a good thing). Many companies, particularly those who create web s…

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    How to Build and Structure a Product Team

    by on July 17, 2014

    According to Steve Johnson of Pragmatic Marketing, “The strategic role of product management is to be ‘messenger of the market,’ delivering market and product information to the departments that need facts to make decisions.” As the role and importanc…

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    Terms You Should Know Before Working with Programmers

    by on July 17, 2014

    Having a dynamic website is a key feature of conducting business today, and this will often involve collaborating with developers. Working with a web developer (also called a programmer or an engineer) can be intimidating, especially if tech isn’t an area th…

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    Do You Need a Developer to Build Your Website?

    by on June 25, 2014

    For most businesses, your website represents your single most important marketing tool. As a result, the design and implementation of your website is of the utmost importance.
    You have two basic choices when building your website: hire a developer or do …

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    How to Hire Developers and Engineers

    by on June 25, 2014

    Most Chief Technology Officers would agree that the fight for technical talent—specifically software developers and engineers—is fierce in today’s job market. Moreover, there’s no shortage of best HR practices on how to interview and hire these cov…

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    What Is Wireframing?

    by on June 25, 2014

    A website wireframe—also called “a screen blueprint,” “white site model” or “page schematic”—offers you a visual of the basic architecture and functionality of your website. It essentially allows you to plan how your customers will navigate and use your s…

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