Online and Digital Products Articles

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    How to Treat Your Book Like a Business

    by on May 14, 2015

    If you dream of becoming a published author, you might imagine yourself scribbling away in solitude and then sending your manuscript to a publisher who will magically turn your creation into a best seller. Nothing could be further from the truth, according to …

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    Entrepreneurs Launch Passion Projects Via Reddit

    by on March 26, 2015

    When Letterly co-founders Alec McGuffey and Sydney Ligouri launched their website, they turned to social network and community news-sharing site Reddit for feedback.

    “We’ve both been active Redditors for a few years and know Reddit as an amazing community f…

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    5 Tips for Boosting Your App Store Downloads

    by on February 2, 2015

    These days, mobile apps are fast becoming a way of life for consumers. In fact, a recent article reveals that Americans now spend an astonishing 2 hours and 42 minutes on their apps each day. Still, succeeding in the mobile marketplace requires more than a gre…

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    Startup Makes Digital Gift Cards Easy for Small, Local Businesses

    by on December 9, 2014

    Since launching two years ago, digital startup Yiftee has been working to deliver more of the $118 billion per year gift card market to small, local businesses.
    “We love our communities and we love the local shops and restaurants in them,” Yif…

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    Understanding UI and UX for Your Business

    by on July 17, 2014

    Think about the last lousy online experience you had with a website or an app. What was wrong? Was it hard to find what you wanted? Were the graphics terrible, or was it too cumbersome to scroll through all the options? Was the “cool” feature too hard to use? …

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    What Is a Minimum Viable Product (MVP)?

    by on July 17, 2014

    Sometimes, when you want to launch a new product, feature or service, you won’t have the time or money to perfect it before sharing it with customers. That’s okay (and sometimes, it’s even a good thing). Many companies, particularly those who create web s…

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    How to Build and Structure a Product Team

    by on July 17, 2014

    According to Steve Johnson of Pragmatic Marketing, “The strategic role of product management is to be ‘messenger of the market,’ delivering market and product information to the departments that need facts to make decisions.” As the role and importanc…

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    Terms You Should Know Before Working with Programmers

    by on July 17, 2014

    Having a dynamic website is a key feature of conducting business today, and this will often involve collaborating with developers. Working with a web developer (also called a programmer or an engineer) can be intimidating, especially if tech isn’t an area th…

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