Social Media Articles

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    How Small Business Owners Can Benefit from Pinterest Groups

    by on April 7, 2015

    Pinterest is currently the third largest social media site, but many small businesses shy away from it, believing it’s solely geared towards women interested in cooking, decorating, and planning birthday parties for their children. That’s unfortunate, accordin…

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    3 Clever April Fools’ Day Marketing Ideas That Worked

    by on March 31, 2015

    Back in 2006, war game company Wizards of the Coast announced it was creating a My Little Pony role playing game. Its mostly male customer base exploded all over social media — at least those who hadn’t realized the announcement dropped on April Fools’ Day. …

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    5 Social Media Myths That Can Ruin Your Online Marketing

    by on March 2, 2015

    Since 2010, social media marketing has moved from something of an experiment to an established business practice. By the end of 2014, 93 percent of marketers used social media for business, and 70 percent of businesses had a presence on a social media platfor…

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    3 Ways to Get Publicity for Your Small Business

    by on February 20, 2015

    Michelle Tennant, international publicist and chief creative officer at Wasabi Publicity says there are three types of publicity. The two you can control are owned media, which is your website or social media accounts, and paid media, which is your paid advert…

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    In the Trenches: Thinking About Social Media Again

    by on February 11, 2015

    In general, social media is something to celebrate. It allows people to share information with others at unprecedented speeds. But as a small-business owner, social media is something that drives me up the wall. It requires ongoing attention with a fuzzy benef…

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    10 Facebook Etiquette Tips for Small Businesses

    by on February 6, 2015

    A Facebook business page can be a big boost to your overall profitability. A Facebook page not only provides potential customers all the need-to-know information about your company, but it also enables you to interact with customers like never before, ult…

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    The Small Business Guide to Measuring Social Media ROI

    by on February 2, 2015

    Ever since social media became popular as a way to connect with new customers, brands have been trying to master the art of measuring their return on investment from it. While it’s not always as cut and dried as, say, measuring sales resulting from pay-per-cli…

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    4 Social Media Tips for Solopreneurs

    by on January 26, 2015

    With its unprecedented reach and affordability, social media is an unmatchable marketing tool for solopreneurs. But it can also consume too much of your time if you don’t have a strategy. We’ve smoothed the learning curve a bit to help you get star…

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