Social Media Articles

  • bad review

    How to Build a Solid Online Reputation

    by on September 29, 2014

    In a 2014 survey by the web optimization firm BrightLocal, over 88 percent of respondents stated that they trust online reviews just as much as personal recommendations. Even more importantly, 73 percent of respondents said that online reviews can make them…

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  • facebook

    How Facebook Can Drive Customers To Your Store

    by on September 3, 2014

    Ever wondered what Facebook can do for you? A new survey has found that potential customers are more likely to go to your Facebook business page than other social media channels to learn more about your products and services.

    Some 62 percent of those que…

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  • millennial at work

    Marketing to Millennials: 6 Ways to Gain Their Trust

    by on September 3, 2014

    Millennials: Lazy or inventive? Self-indulgent or socially responsible? Pegging the qualities of the millennial generation seems as straightforward as teaching the Loch Ness Monster to do a flip on command – but maybe that’s the point. They don’t like to b…

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  • business competition

    5 Ways to Track Your Competition

    by on September 1, 2014

    Big businesses place a high priority on collecting information about their competitors. They recognize that knowledge about the competition — their target audiences, products and services, employee make-up, and more — directly impacts their own financial wel…

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  • Facebook icon

    Pro Tips for Better Facebook Advertising

    by on August 26, 2014

    As we reported in June, using Facebook as a means of free advertising is no longer a viable tactic. Marketers and business owners are begrudgingly embracing the fact that reaching their target market on Facebook now requires an advertising budget.

    We asked…

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  • 2014_7_14-small-AM-What_is_Content_Marketing

    What Is Content Marketing?

    by on July 19, 2014

    These days, having a website isn’t enough. Online collaboration, content sharing and content generation have proved essential for generating customer attention and increasing brand awareness. Content marketing is considered an inbound marketing tactic bec…

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  • 2014_7_8-small-AM-Should_I_Advertise_On_Facebook

    Should I Advertise on Facebook?

    by on July 17, 2014

    As Facebook has grown from a college message board to a social media powerhouse, it has also become an equally impressive advertising medium, boasting over 800 million average monthly users as of March 2014. Unlike more traditional forms of media and even co…

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  • Perfect-Tweet-large

    Composing the Perfect Tweet

    by on July 17, 2014

    Twitter has become as important a marketing and advertising tool as any other form of social media. Some brands use it wisely, like Oreo during last year’s Super Bowl blackout, and some use it unwisely, like Arby’s on Martin Luther King Jr. Day (read o…

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