Kristy Short, EdD and Chief Content & Communications Officer at Rootworks offers more than two decades of marketing strategy, marketing communications and content development experience within the accounting profession. She has coached hundreds of firms on marketing messaging, brand presence and how to build a positive online presence in order to compete in today’s competitive and digitally driven landscape. She has been named to CPA Practice Advisor’s Most Powerful Women in Accounting list multiple times and has been a contributing columnist for both CPA Practice Advisor and Accounting Today over her many years in the profession.