Sana and Will (also known as The Saleh Family on social media) founded their own hijab company in 2020, specializing in handmade tie-dye hijabs that were unseen in the modest clothing industry at the time. Driven by their unprecedented success and rate of growth, their hijab brand has been featured by nearly every news outlet across Canada. They started their business in their spare bedroom and have since opened their own warehouse and soon-to-be showroom where they manufacture and ship their products worldwide. In the process, they have also become online content creators with over 3 million across their platforms.