That’s why Intuit and GoFundMe are launching the Small Business Relief Initiative. Together, the companies are pledging funds to support microgrants for small businesses that create a GoFundMe page through the joint initiative. Businesses can receive donations and get micro-grants from the Small Business Relief Fund even if they’re not Intuit QuickBooks customers. What’s more, Intuit is giving its 9,000-plus employees access to additional funds to support the small businesses they love.
Businesses can create a fundraiser for free, promote fundraisers with their communities, and share their results on social media using the hashtag #SmallBizRelief. Visit GoFundMe’s website to find inspiration for your GoFundMe or to donate to another small business owner’s fundraiser.
Ready to get funding? Follow these steps and best practices to launch a successful GoFundMe fundraiser.
How to start a GoFundMe
GoFundMe doesn’t have deadlines, goal limits, or requirements for backer rewards. Getting started is simple:
- Join the Small Business Relief Initiative.
- Select “Start a GoFundMe.”
- Create an account using your name and email address.
- Enter your goal and name your fundraiser.
- Select “Business & Entrepreneurs” from the dropdown menu.
Best practices for a successful fundraiser
Once you’ve created your fundraiser, it’s time to start crowdfunding. Follow these best practices to appeal to your backers and hit your goal.
Tell your story
Successful fundraising requires you to be open and transparent about your financial needs. Start with a heartfelt story. GoFundMe recommends telling your story in the same way you would tell it to a friend. The goal is to inspire empathy and compel readers to donate. Let your backers know why your business is important for the local community and why it’s important to you. Don’t forget to include details like why you need the funding and how you will use the funds.
You’ll receive all the funds people donate even if you don’t hit your goal. So don’t be afraid to ask for what you need. At the same time, be realistic. If your financial needs grow or change during the fundraiser, you can always edit your goal.
Add frequent updates to your GoFundMe page to let your backers and supporters know how you’re doing. GoFundMe recommends posting photos or text updates at least once a week to share all your ups and downs. It’s important to bring your backers along for the ride. The more often you update, the higher your chances of success.
3 ways to raise awareness for your fundraiser
Backers can find you through the GoFundMe website organically. But with thousands of fundraisers running at any given time, it’s easy for your GoFundMe to get lost in the crowd. Find your backers to boost the success of your GoFundMe.
- Share on social media
GoFundMe makes it easy to share your fundraiser online. Just use the social media buttons on your GoFundMe page.
- Post your GoFundMe to Facebook, Instagram, Twitter, LinkedIn, or any other platform your backers might use. Make sure your post is public and ask your followers to share posts with their friends.
- Reach even wider audiences by sharing your fundraiser on your city’s Facebook page, in Facebook and LinkedIn groups, and on Snapchat. GoFundMe recommends using a unique hashtag for your campaign as well as common hashtags to help more backers find you.
- Engage in social communities like Reddit or Tumblr. It’s a great way to reach a new audience that might be looking for more ways to take action.
Finally, don’t underestimate the power of friends and family. Ask them to share your fundraiser far and wide. That personal connection may convince someone to fund you.
- Connect with your customers
At the end of the day, you need to reach your backers where they live. Consider sending an email or automated text message about your fundraising efforts. Get an embeddable widget that features your fundraiser on your homepage or blog. It’s easy: Just select the plus sign on your GoFundMe page. And put a note about your fundraiser on your business’s front door. Do whatever it takes to let your customers and supporters know you’re looking for help.
- Crowdfund together
Chances are you’re in the same boat as other local businesses in your community. Now is the time to come together. Support their crowdfunding efforts by sharing their fundraisers with your audience, and ask them to do the same for you. As business owners make big changes in response to the coronavirus, the world’s helpers are still looking for ways to lend a hand.
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