You’ve written a stellar blog and excited to see how far it will go. But once that blog reaches your target audience and gets shared, its impact will soon begin to dwindle. To keep your audience’s interest high, you’ll need to publish another piece of content ... and then another ... and another.
Constantly coming up with relevant topics can be time consuming. Wouldn’t it be nice if you could use the same blog post ideas to create multiple marketing pieces? The good news is that you can. Here are five ways to get maximum impact from that blog post or article you previously posted.
1. Make a video
There’s no question that video is one of the most powerful tools in your tool belt. People who tend to scroll past written content will often stop to watch an engaging video. That’s probably why approximately 88% of surveyed companies have a dedicated video marketing team.
It’s pretty easy to turn a blog post into a video. Begin by repurposing the text into a video script, then choose your spokesperson or spokespeople, decide on the setting, and start filming. Take only the most impactful points from your blog post so you can keep the video short. Try to keep videos under three minutes, if possible.
2. Publish multiple social media posts
There are more than 4 billion active social media users around the globe. This means that posting on social media is one of the best ways to expand your brand reach. However, it can be challenging to come up with new and engaging social media post ideas, especially if you are a one-person team. That’s where older blog posts come in handy.
You can repurpose a blog post by taking the best snippets and turning them into social media posts. Slightly reword any sections you take from your blog so you don’t end up with duplicate content issues. Before you know it, you’ll have multiple social media posts. An added bonus: Social media can help encourage more traffic to your blog.
3. Create a podcast episode
Podcasts have been around for a couple of decades, but they still have that new car smell. The most appealing thing about podcasts is that they’re so convenient. People enjoy listening to podcasts while doing other activities such as driving, doing housework, or exercising. If you haven’t explored the benefits of podcasting for your business, consider doing it now.
Select one of your best-performing blogs and turn it into a podcast episode. If you bring on a respected guest to answer questions about your blog post topic, that’s even better. If you’re not ready to commit to starting a podcast, consider being a guest on someone else’s. Bring your best ideas from your blog post and be prepared to speak on them as an authority in your field.
4. Design an infographic
An infographic allows you to condense information into a format that’s easy to visualize and understand. Many businesses discover that their infographics are heavily used as a resource on other respected web pages. In this way, well-crafted infographics can help you collect high-quality backlinks from other sites.
When turning a blog post into an infographic, only take out the most valuable nuggets of information. You want statistics and facts with no fluff. Harness the creative power of your graphic design team or a freelance designer to turn those statistics and facts into interesting images. Don’t forget to include a compelling call to action at the end of your infographic.
5. Write an e-book
An e-book is a publication only available in digital form. It is designed to be read on mobile devices, tablets, and other digital devices. Ideally, it should consist of text and images to help attract and hold viewer interest. It’s typically easier to write and publish an e-book than it is to write and publish a traditional, for-print book. You can easily self-publish without needing a publishing company's approval.
One great way to repurpose a blog post is to turn it into an e-book. To do this, expand significantly on each major point made in the blog. You can also take multiple blog posts and turn them all into a single e-book. Convert each topic into a chapter of its own, and you’ll end up with a detailed book targeted to your industry.
Be creative
These are just a few ways you can make a single piece of content go further. You can also convert a blog into an email, newsletter, whitepaper, and more. If you have quality information, explore your format options. The goal is to stretch your content as far as you can to get maximum impact, while saving time and effort.
