With limited time and resources, marketing remains a challenge on Main Street.
You may want to improve your marketing, but the running the business will always take priority.
In 2019, small businesses must make marketing a priority to stand out and grow their customer base.
Here’s a look at five of the most important marketing trends to pay attention to in the New Year.
Trend #1: Voice Demands Greater Attention
As consumers increasingly turn to voice search, small businesses must understand how to get their businesses found.
According to ComScore, 50% of all searches will be voice searches by 2020.
Here’s some other insight as you prepare your small business for the boom in voice.
Trend #2: A Stronger Focus on Social Media
In 2018, 92% of small businesses invested more time and money in at least one social media platform, according to a survey by The Manifest.
The year ahead builds on this groundwork.
Social media presents great potential for small businesses to engage their audience in new and meaningful ways.
Watch for Instagram to especially grow in the coming year. Ad revenues for the social media site are projected to triple to $11 billion in 2019, according to Forbes.
Trend #3: Content Marketing Grows in Importance
Most (80%) of small businesses don’t invest in content marketing, according to research from Clutch.
However, great content marketing can be the best source of high-quality leads, according to HubSpot.
In 2019, small businesses can win by approaching content with a multimedia mindset.
If you don’t have a blog that adds customer value, you’re missing out. See what works with your audience and refine your strategy as you go.
Trend #4: Location-Based Marketing Takes Off
Main Street has a huge opportunity in 2019 to hone in on specific audiences using location-based marketing.
Nearly two-thirds of marketers use location data for targeting promotions, according to Factual, and more than eight in 10 marketers say location-based marketing helped them grow their customer base.
Statista data reveals that this year, 242 million people accessed location-based services on their mobile devices, up from 220 million in the previous year.
Small businesses can succeed in the coming year by taking advantage of the growth of geo-location.
Trend #5: The Cloud Expands
If your small business hasn’t yet adopted cloud technologies, 2019 is the year to make the move.
Deloitte research shows that small businesses using cloud services grow 26% faster than those who don’t. These companies also bring in substantially more profits.
Explore the tools that could work for your small business, such as cloud-based phone systems. You could end up saving time and money every day while running your business more efficiently.
Make Your Marketing Work for You in 2019
Don’t think of marketing as a giant, daunting task. Instead, approach it one tactic at a time.
Stay on top of trends, try new things and retire what isn’t working anymore.
When you take the time to consider what’s coming in 2019, you can get ahead of your competition and set your small business up for success