Farm to People CEO Michael Robinov uses an Intuit AI virtual team to deliver more food to his customers' tables

For Michael Robinov, the "minute details" are the biggest headache of a scaling business. As the Co-founder and CEO of Farm to People, an online farmers market service that makes roughly 5,000 weekly deliveries in New York City, Robinov oversees a company that has doubled in size every year. With $20 million in annual sales and counting, efficiency is not a luxury, it's a necessity.

Combining good food and technology to better serve clients

Farm to People utilizes the power of Intuit Intelligence, QuickBooks, and Mailchimp to enhance its proprietary technologies, allowing the company to better serve its clients and partners. Robinov is building a grocery store for the future. "The two pillars that are most important to us are the food and the ease," he says.

From manual data entry to a virtual team of AI agents

To stay ahead, Robinov is looking to a future where a "virtual team" of Intuit AI agents can streamline his companies finance, marketing and customer interaction operations. By automating a large amount of the manual review and data entry that currently bogs down his staff, Farm to People can shift its focus from looking at spreadsheets to building for tomorrow.

Breaking down silos between data and action

One of the hardest parts of scaling a mid-market business is the lag time between gathering data and acting on it. Analyzing cash flow or customer retention requires a specific, highly technical skill set. It also requires cross-team support, where a data analyst has to coordinate with marketing or customer service to transform a trend into a campaign. "All of that takes time," Robinov explains. "Which inevitably means you're less relevant to the customer by the time you're able to make that insight a reality.

Real-time insights for a real-time business

For Farm to People, the goal is a business where administrative gravity doesn't hold back human creativity. By leveraging Intuit Intelligence, Robinov is ensuring his team has the tools necessary to maintain their 100% year-over-year growth while continuing to service the needs of their customers. "The AI revolution is a really, really exciting opportunity for us to be a better business and to provide a better service. It's something that unlocks human potential. Having QuickBooks and Mailchimp all in one place will definitely make the lives of our Farm to People team and Farm to People customers simpler and better."