Shopify also offers a built-in blogging system for storefront operators. By default, new stores, have a blog created with an example post. There is very little setup needed before you can start writing and publishing. Give your blog a name, decide if you want to allow comments, and you’re set up!
Shopify blogs are integrated into your storefront, appearing seamlessly in menus, footers, or even alongside your products. Your blog posts can also reference your products, collections and any new promotions.
You’re probably wondering, “Why should I blog on Shopify?”
Writing blog posts on your Shopify store can help attract your site visitors and keep them there. While they’re browsing, convert them into email subscribers. Over time, you can convert cold traffic into hot leads.
Over time, with more sites and media articles linking to both your site and blog (housed in the same domain), the stronger the signal to Google that they’re trustworthy. In Google terms, trustworthiness = higher Google Page Rankings and good SEO results.
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Site Management: Like The Avengers, But For eCommerce
Having a single website manager is probably a good idea. Someone needs to have the final word on what gets added to, removed from or altered on the site. But they can’t handle the whole load on their own.
That’s why it’s essential to have a support team in place where everyone has designated responsibilities and duties.
Both WooCommerce and Shopify allow for site managers to add team members with varying levels of access. For instance, some may be responsible for content while others are only able to deal with billing. This helps make sure everyone can do what they need to without impacting other aspects of the site and, quite frankly, potentially causing problems.
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Transaction Fees: Yes or No? How Much?
One of the biggest considerations a storefront owner has is whether or not the eCommerce solution they’re vetting takes a percentage of the transaction. That can help them set prices and project how much revenue they’re actually making from each purchase.
Do WooCommerce and Shopify take transaction fees?
Shopify: Yes, unless you’re using Shopify Payments.
WooCommerce: No, but different payment providers may tack on additional fees.
Transaction fees are just one of the points covered in our Merchant’s Guide to Winning in B2B eCommerce.
There are plenty of features to consider when evaluating WooCommerce and Shopify. How each point factors into your thinking when planning to add or upgrade your eCommerce site will depend on how vital each one is to your business.
The extent to which you’re able to engage in active, ongoing content marketing efforts has to be a consideration when making your choice.
Content marketing is an essential tactic for eCommerce businesses, given its long-term value (via search) and relatively low costs. So taking advantage of blogging as a way to reach customers at any stage of their journey is vital and, given the available integrations, more accessible than ever on either WooCommerce or Shopify. It comes down to how powerful you want that content platform to be and what role it’s going to play in the ongoing marketing of your site and products.
Shopify vs WooCommerce Side-by-Side Features Comparison
