Shopify vs. WordPress: Which Is Right for Your Small Business?

Small business owners comparing eCommerce platforms should know what Shopify and WordPress offer and what managing each entails. 

To help decide which one is right for you, here are the answers to some essential questions. 

What Is Shopify?

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Shopify allows businesses of all sizes to create their own eCommerce storefront.

Usage: Over 800,000 sellers use Shopify to manage their eCommerce storefronts. 

Technical Skills Needed: Low. Over 100 designs are offered which can be modified to include store branding. 

Domain and Hosting: Each account comes with a free STORENAME.shopify.com subdomain, but owners can choose to map that to a custom domain. Hosting is only through Shopify. 

Pricing: Retailers have a variety of plans available ranging in price from $9 to $299/month. Each offers a different set of features that cater to specific needs. 

Store Management: Available via online dashboard or mobile app. 

Payment Methods: Business owners can choose from dozens of payment options, including credit cards and electronic wallets like PayPal. 

Marketing: Embed product pages on any site or blog post, or share them on social media. Shopify allows store owners to create Facebook Ads and manage a blog for content marketing. 

Inventory Management: Store owners can sync Shopify with Amazon and eBay storefronts to maintain inventory management. Retailers with physical locations can use Shopify Point of Sale to do so as well. 

  • Customer Support: 24/7 support is available to address issues immediately. 

What is WordPress?


WordPress began as a blogging platform but can be used to build any website. 

Usage: WordPress is the software used by over 30 percent of the websites on the internet. 

Technical Skills Needed: High. WordPress’ core software must be downloaded and installed on a web server. Plugins can then be installed to add functionality. Theme customization to add branding requires design and coding expertise. 

Domain and Hosting: Both are completely under the control of users. Sites can be hosted on any server and users can select the domain of their liking. 

Pricing: WordPress and its eCommerce platform WooCommerce are free, but site hosting and domain registration costs will be incurred. 

Store Management: Available via online dashboard or mobile app. 

Payment Methods: PayPal and BACS are included with WooCommerce. Additional payment providers can be added through software integrations

Marketing: WordPress and WooCommerce integrate with email marketing software like MailChimp. Links can be shared via social networks including Twitter, Facebook and others. 

Inventory Management: WooCommerce does not offer native inventory management software but does integrate with TradeGecko and other solutions to make the process simple. 

Customer Support: Retailers with issues are asked to reference the support forums or open a customer service ticket.

Deciding Between WordPress and Shopify


Which option is the right one for you? The answer may depend on what technical resources are available and how important certain other core features are to your customers. 

Find out how TradeGecko integrates with both Shopify and WooCommerce and how those integrations can help your small business succeed. 

Are you looking for an effortless inventory management solution?

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