Like many a small business, it relied heavily on brick-and-mortar sales. However, when Covid-19 arrived, the team at Kat the Label had to readjust its thinking–without going against its principles.
From cups and clasps to likes and impressions
With so many retail outlets closed, Kate the Label looked to its website and online presence for a solution. One of the first things they did was to place more Facebook ads.
Kate Nixon, founder of the boutique brand, says, “Our digital marketing agency pointed out that many brands would panic and pull their Facebook spend. So what did we do?”