The Skincare Company: An eCommerce journey backed by passion and experience

Skincare products are a dime a dozen the world over, but most of them can’t claim to be backed by 20 years of research and development, and countless patients’ feedback. The fact that leading cosmetic surgeons, dermatologists, and beauticians use The Skincare Company’s products, is a testament to this not being just any old skin care line.

The Skincare Company is the brainchild of Joanne Auld, a certified cosmetic nurse who runs her own successful skincare clinic. Joanne had a vision for a scientific range of skincare after seeing patients getting frustrated by so-called “miracle” products that didn’t practice what they preached.

Her experience and extensive research taught her that customers wanted proven effectiveness and a straightforward routine that was not only going to actively help their skin but also offer good value for money.

That’s what led Joanne to develop The Skincare Company’s range of cosmeceuticals in conjunction with compounding pharmacists, a leading plastic surgeon, and a prominent biophysicist.

Today, CEO Joanne manages the strategic planning and marketing side of the business alongside the Managing Director, Tim, who handles the operations side,including warehousing and logistics. 

Between the two of them and six other staff, they sell wholesale to 42 stockists in Australia and run an eCommerce store with delivery to Australia and New Zealand, with plans to scale internationally.

Pinpointing the right business management systems

Like many businesses, The Skincare Company had its fair share of teething challenges in the early days. One such challenge was trying to find the right systems to manage all their business operations.

Likewise, Joanne and Tim faced the challenge of striking a balance between ordering, packaging, formulations, and demand.

Despite the hurdles, it was a desire to develop a product in the market that couldn’t be found anywhere else that drove them forward.

QuickBooks Commerce = the point of difference

 After getting by with spreadsheets and other basic tools in the early days, when their business started to grow, Joanne and Tim knew that they had to get a more robust inventory management system – and fast.

As sales started to increase and the business model evolved (with B2B sales, multichannel set-ups, etc.), they began to look for a solution that could integrate different parts of their business operations while enhancing sales opportunities.

After comparing and trying different platforms, Tim chose QuickBooks Commerce because of the simplicity and design of its interface, as well as its B2B platform and integration capabilities.

The Skincare Company found that QuickBooks Commerce helped overcome some of those early hiccups by quickly giving them an overview of their sales orders and invoices from a single dashboard, and allowing them to easily manage backorders.

Nowadays, they integrate QuickBooks Commerce with their Inventory Planner, Xero, WooCommerce, StarShipIT, and Salesforce applications.

For wholesale, the team utilizes QuickBooks Commerce’s B2B eCommerce platform and say that customers find it easy to order and like the customized experience.

They also use QuickBooks Commerce Payments for B2B sales, and their sales reps use the Mobile App daily to facilitate selling on the go.

For The Skincare Company, QuickBooks Commerce offers the simplicity of a user-friendly interface along with the flexibility of integration capabilities – which is just what they were looking for.

What’s next for The Skincare Company?

Joanne, Tim, and the team are hoping to expand the B2B side of the business by increasing the sales team by two-to-three times in the next year. They also plan to open more buying and shipping options to international eCommerce customers as they expand their logistics operations, particularly to the US.

The Skincare Company’s future is looking bright, and QuickBooks Commerce will be going on the journey with them.

Find out more about The Skincare Company.