Every software company around the globe trumpets the superiority of its solutions and the functionality of the features packed into its applications. And rightfully so. If you employ some of the best and brightest minds in the industry, and spend billions on development and marketing, you naturally have strong faith in your product and expect that colleagues, cohorts, and customers should feel the same.
It’s only natural to adopt a parental affection toward a program or service in which you’ve invested so much time, effort, and patience. The problem is, when it’s your baby, objectivity tends to go out the window. So, as a business owner, where do you turn for an unbiased opinion on how software helps your organization streamline operations, enhance productivity, and realize a boost to the bottom line?