If, when starting a cookie company, your first batch of cookies comes out burnt ... maybe it’s a sign that your company could try selling something else! Which is exactly what the guys behind Maui and Sons did, slapping those cookies on their logo and starting an incredibly successful lifestyle brand instead.
How did they go from selling cookies to selling surfboards? It was the 80s. With hairstyles that could defy gravity like they did, how can we question anything else? The pivot was definitely a good choice - Maui and Sons is here in 2016 and strong as ever.