Written by Vera Lim, Inbound Marketer at TradeGecko and Jonathan Dolby, Head of Marketing at Microlise, a UK based telematics and transport management solutions provider working with transport operators in the UK and internationally, many of which are retailers.
51.8% of voters in the UK chose to leave the European Union. Depending on the terms of the exit agreement, the Brexit vote could mean that the UK will no longer enjoy the benefits of the EU single market. Among the hardest hit by Brexit would be UK online sellers, for whom the EU accounts for 45% of the UK’s exports and cross-border online shopping.
According to the European B2C eCommerce report 2016, the UK is also one of the biggest beneficiaries of the EU single market, with the lion’s share of 34.5% of the European B2C eCommerce market (worth €157.1billion).
So in the aftermath of this monumental decision, we’re now wondering: What does this mean for retailers and their supply chain?
Lower Sterling and higher prices for imports
With the announcement of the results of the Brexit vote, the Sterling took a dive to a three decade low of 1.29 to the US dollar.
In fact, the falling Sterling may benefit some British luxury brands like Burberry. According to an analyst from RBC Europe Limited, “currency fluctuations tend to shift travel flows and luxury purchases around the globe”, and this could offer British brands an opportunity in spite of the uncertainty surrounding Brexit.